It's an introductory-level course, but it offers good examples of the use of generative AI in marketing and shares real-life case studies. I highly recommend it!
The "Generative AI in Marketing" course by Emory University on Coursera is an absolute game-changer for anyone in the marketing world! If you’re ready to stop guessing what your customers want and let AI do the heavy lifting, this course is your new best friend. The instructors break down the magic of AI like it’s your favorite TV show—engaging, clear, and downright fascinating. Plus, the hands-on projects? They’re like a playground for your brain, helping you flex your marketing muscles with the latest AI tools. Whether you're a marketing newbie or a seasoned pro, this course will have you thinking, “Why wasn’t I using AI sooner?” Seriously, jump in and get ahead of the game before the robots do it for you!
