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IBM Digital Marketing and Growth Hacking with GenAI

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started. A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email. This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate. You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more. Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Status: Digital Media Strategy
Status: Social Media Content
BeginnerProfessional Certificate

Top reviews across IBM Digital Marketing and Growth Hacking with GenAI

Reviewed Sep 14, 2025
Course: Introduction to Digital Marketing

Very detailed course for Digital Marketing. Covers every topic briefly.

Reviewed Feb 10, 2026
Course: Digital Advertising

wide-scope course, very useful to cast light on the main marketing functions

Reviewed Oct 29, 2025
Course: Search Engine Optimization and Content Marketing

I think the course is engaging with all the practice assignments and Labs. However, I think some learning items are repetitive of others Wonderful study

Reviewed May 12, 2026
Course: Social Media Marketing

Some concepts became repetitive. And some minor details about what features existed on some social media platforms were out-of-date.

Reviewed May 19, 2026
Course: E-commerce Marketing and Email Campaigns

Information is good but I feel the quizzes only tested a small amount of the information presented.

Reviewed Nov 10, 2025
Course: Generative AI: Accelerate your Digital Marketing Career

Very good course covering basic details, need in depth details in SEO and ad copies section.

Reviewed Jun 26, 2026
Course: AI SEO: Mastering Generative Engine Optimization (GEO)

An excellent course to learn AIO & GEO through a structured, step-by-step approach.

Reviewed Nov 5, 2025
Course: Introduction to Digital Marketing

The Introduction to Digital Marketing course was insightful and well-structured, helping me understand core digital strategies.

Reviewed Feb 16, 2026
Course: Digital Advertising

I liked it - some of the apps it said to use didn't work but I figured it out.

Reviewed Aug 22, 2026
Course: Social Media Marketing

Overall valuable i fo, but imho too much repetition, same topic again and again, same questions in the quiz and too long dialogues

Reviewed Jan 1, 2026
Course: AI SEO: Mastering Generative Engine Optimization (GEO)

Really well done. Enough repetition for it to stick. Great interactivity

Reviewed Jun 7, 2025
Course: Introduction to Digital Marketing

Great course. Helped me structure and mind map all the elements of the digital marketing arena.

Learner reviews across IBM Digital Marketing and Growth Hacking with GenAI

Showing: 14 of 14

Vinod
Course: Introduction to Digital MarketingReviewed Nov 6, 2025Course: Introduction to Digital Marketing
Samin
Course: Introduction to Digital MarketingReviewed Jun 8, 2025Course: Introduction to Digital Marketing
Giovanni
Course: Introduction to Digital MarketingReviewed Sep 18, 2025Course: Introduction to Digital Marketing
Christopher
Course: Introduction to Digital MarketingReviewed Nov 28, 2025Course: Introduction to Digital Marketing
Karabi
Course: Introduction to Digital MarketingReviewed Jan 28, 2026Course: Introduction to Digital Marketing
Aarohi
Course: Introduction to Digital MarketingReviewed Sep 15, 2025Course: Introduction to Digital Marketing
M
Course: Introduction to Digital MarketingReviewed Jun 22, 2026Course: Introduction to Digital Marketing
Niveditha
Course: Introduction to Digital MarketingReviewed May 26, 2025Course: Introduction to Digital Marketing
Fendra
Course: Introduction to Digital MarketingReviewed Nov 11, 2025Course: Introduction to Digital Marketing
Lara
Course: Introduction to Digital MarketingReviewed Dec 1, 2025Course: Introduction to Digital Marketing
Jupiter
Course: Introduction to Digital MarketingReviewed Mar 29, 2026Course: Introduction to Digital Marketing
DianaCarolina
Course: Introduction to Digital MarketingReviewed Aug 29, 2025Course: Introduction to Digital Marketing
Matthew
Course: Introduction to Digital MarketingReviewed Apr 30, 2026Course: Introduction to Digital Marketing
GOLPIRA
Course: Introduction to Digital MarketingReviewed May 12, 2026Course: Introduction to Digital Marketing