This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests.
VJ
Great course delivery by Anke Audenaert . Extremely informative Thanks !!!
SP
The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.
AA
the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.
OH
Great to get an overall idea of what Marketing Analytics is about
FA
Amazing, i wish there was a data set so i can practive on Tableau however.
DM
Great course explaining the foundational concepts and metrics with practical examples
AK
Great overview of Marketing Analytics for Meta Ads Specialists
JT
Great insight and overview of how to understand and calculate appropriately.
SB
Excellent course to understand Digital Marketing Analytics
NB
Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.
OS
I learn how to do marketing planning, experiment, and analyze conversion.
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It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.
The information is good, but there is almost no practical exercises, apart from calculating some metrics. This is an unwelcome surprise after Course 3 and its capstones. For instance, the dataset for the Tableau video could have easily been provided, together with an exercise to complete in Tableau with a similar dataset. Not to mention the Tableau section in this course is almost incomprehensible without the underlying dataset, at least for a beginner.
Excelente curso!
Was very nice.
good
I learn how to do marketing planning, experiment, and analyze conversion.
Great to get an overall idea of what Marketing Analytics is about
Fundamentals of Marketing analytics not in depth course, should be placed at the beginning
An interesting course on Marketing Analytics that covers important topics like-
1. Segmentation in Marketing
2. Analytics for planning and forecasting
3. Advertising effectiveness measurement
4. Optimizing Marketing mix and sales funnel
I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.
So much tools to analyze where do you spend your budget for marketing and as well great for decision making when allocating resources to increase profits ans decrease expenses.
the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.
The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.
Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.
Muy buen curso, te explica todo a detalle y es muy facil de comprenderlo y ponerlo a prueba.
Great course explaining the foundational concepts and metrics with practical examples
Great insight and overview of how to understand and calculate appropriately.
Great course delivery by Anke Audenaert . Extremely informative Thanks !!!
Amazing, i wish there was a data set so i can practive on Tableau however.
Great overview of Marketing Analytics for Meta Ads Specialists