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Google

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results

Status: Content Performance Analysis
Status: Marketing Strategy and Techniques
BeginnerCourse19 hours

Featured reviews

SS

Reviewed Jun 4, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

VO

Reviewed Oct 7, 2022

I'll say this is my best ourse so far. I enjoyed myself throughout the entire process. I can't wait to see what the future holds for me , as an e mail marketer. Thank you Miriam.

SS

Reviewed Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

JB

Reviewed Nov 7, 2024

Provided a complete education on the concepts and strategies needed for creating and managing effective email campaigns with informative videos and literature and how to activities

SD

Reviewed Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

JJ

Reviewed Nov 12, 2022

Excellent demonstrations by the Teacher. Easy, straightforward, and clear, use of words and descriptions. Tasky but fun, enjoyable hands-on assignments. Thank you & Keep it up!

DT

Reviewed Oct 17, 2022

V​ery useful and said in a normal speed. I really learned a lot from this course. I only wish they could show us how to work with 1-2 the most popular email automation websites.

DB

Reviewed Feb 26, 2023

Loved this Instructor! She was so warm and welcoming. I just wanted to hug her. Also the information in this course has me leaning toward wanting to pursue Email Marketing in the near future.

MC

Reviewed Jun 22, 2023

I learnt so much during this course! It was also very easy to understand and there were a lot of relevant course work that I believe will be 100% useful as a future email marketer.

AS

Reviewed Oct 25, 2022

V​ery informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.

DJ

Reviewed Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SK

Reviewed May 15, 2023

Email marketing is wonder way to Increase sales, awareness and educate about your Product. In this Google course i learn this art of send emailing and engaging audience with brand and products

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