This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.
Mr. Daniel Kobe has really taught this course very well and effectively. The course is well designed and gives you the confidence to start will Social Media Advertising today itself.
Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!
Need print outs in resources of the info covered in the videos! (Not its captioning but like, when they put a hart up in the video, would be great if we could download those via the resources tab!)
A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.
Course is good for new people who want to gain knowledge about paid social ads, instructor is very good he teaches everything in a systematic way and explain very nice
Thanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..
Thank yoiu very much . The course was interesting and helpful however, the form od delivering Ad assignments was technically toublesome. The rest was really great.
I liked the course. I would like to point out that the explanation of advertisers and publishers was very good! I think when we review the assignments the note range should be wider.
I learned the fundamentals of social media advertising, with a good understanding of basic advertising, real-world cases, and assignments that help me craft a good creative brief.
it's actually so professionally taught and informative as it helped me understand social media advertising to a great extent and the provided examples always help a lot.
There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.
Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.-Nicol
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About half of the syllabus are already covered in social media management and
Introduction to Social Media Marketing from FACEBOOK. The classes are a bit boring, the lecturer's voice sometimes trails off and I had hard time focusing.
A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.
The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.
The course was broken up into bit-size pieces and formatted to appeal to different learning styles. It also allowed you to retake a quiz and suggested what you needed to review in order to learn what you did not get right. What is most impressive about this is how its challenges traditional for -credit college learning. One learns without the worry of competing for a letter or numerical grade. You need to have passed a percent of the required work and yo passed the course. The stress of that grade disappears and you are left with a desire to truly learn- to know. Worthwhile course to take, not just to enhance or change careers, but if you re a small business owner who wants to learn the basics of social media!
Great course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.
This course was extremely repetitive relative to the 2 courses prior. The content was not well-done and seemed to repeat itself inside of the weeks learning as well - beyond what one might expect in learning. The content was not very in-depth and the presenter was quite unpleasant to listen to - talking too fast, jumbled and didn't have much insight to provide. Anke, from the previous courses, was a much better teacher and presenter and have in-depth useful content. I felt that this course was redundant.
This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.
It was alright, not as substantial as its previous courses. I think half of the things discussed here have already been discussed in the previous Social Media Management course, so it's not very interesting. There's also less outputs needed to submit.
Very well planned and delivered. Provides knowledge you can put to work immediately. Not just for first timers and beginners, a great refresher for those looking for more structured knowledge and a more expansive view of the social media landscape.
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
Meta Social Media Marketing Coursera Review I cannot recommend these courses, and I would not personally repeat them. They are certainly not worth the subscription costs on Coursera. They might be worth auditing for free, but I think that depends on your background. Personally, there is better information out there elsewhere. The introductory courses included only basic information on social media that most people already know or would find easily on their own. There was occasional helpful info later, but you really have to sift through the course for it. Assignments don’t have real, helpful critique. I would recommend going to a real social media manager for professional feedback. The exam was such a pain. I don’t believe the course properly prepared for it. The questions were also poorly phrased sometimes, and the only times available were extremely inconvenient. Start your own account. Find free resources. Get professional feedback from people actually working in this field.
Overall, I like this course so much - very helpful and useful for beginners like me or maybe for those who are thinking of being an online entrepreneur someday. Will save on hiring a marketing guy as you can do it yourself. :) The modules are quite exhaustive and the lessons were well-organized to give you the basics of social media marketing. The quizzes at the end were just the right recap of whatever you've learned. Of course, the Creative Brief Project with the Social Media Ad is where everything you know is applied and put together. The instructor is very knowledgeable, teaches very well, so warm, and gives a lot of examples. He is really a "Subject-Matter-Expert" in this field. He has complete mastery of a good balance of theories with applications. Thanks so much, Daniel! Thank you, Coursera and Facebook!
This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!
I am seriously satisfied with the context and the way of submitting the course and advise everyone interested in the digital world, particularly in social media. Thanks to everyone who has an afford in this beneficial education.
i thoroughly enjoyed it. it didn't feel like it dragged on like the previous courses, I liked that the videos were short and straight to the point. it wasn't an overload of information
I loved how they addressed a bit complicated issues such as the General Data Protection Regulation. I certainly learned about the objectives are totally related to facebook campaigns.
I liked the course. I would like to point out that the explanation of advertisers and publishers was very good! I think when we review the assignments the note range should be wider.
I learned the fundamentals of social media advertising, with a good understanding of basic advertising, real-world cases, and assignments that help me craft a good creative brief.
Thank you for all the material received in this course. I hope to be an amazing marketer.
I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.