Over the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Booking.com, Uber and TripAdvisor). This phenomenon is known as 'the power of platforms', defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared. These platforms have a great ability to attract funds and grow rapidly, relying on external resources (e.g. private houses for Airbnb or private cars for Uber), with a significant impact on the market. These companies act as intermediaries, attempting to reduce frictions in the market and helping the supply and demand sides of a product or service to find each other. As such, existing companies may be inspired by these fast-growing companies to at least partially capture the opportunities underpinning the model. Most of them are digital companies mainly focusing on the service field; nevertheless, recent cases show how platforms are having an impact in many different industries with the spread of the sharing economy and implications in the brick and mortar industries. This course aims to identify the elements that make platforms such a relevant and interesting business model defining the concept of "Platform thinking", defined as the ability to see the potentialities derived from platform-based models while fostering innovation in the digital world but also in traditional and established businesses. The course is based on the definition of platforms, taking a historical view on the evolution of this complex concept that became a buzzword, introducing Platform Thinking.
LZ
An excellent course introduces platform thinking and platform business. It is a business model/logic/thinking. I recommend everyone interested in digital firms take this course.
SK
I highly recommend this exceptional course that introduces the concept of platform thinking and platform business, accompanied by interesting real-life examples that kept me engaged from start to end.
KS
excellent course for those interested in value creation, innovation and business models and platform economy.
P
Thank you very much. Course is very well organized with lot of new knowledge to learn!
CH
Very short and quick, although some logic/strategies could be further developed/explained.
AW
Opened my mind to Value Creation in the 21st Century
IM
Good if you want a summary to understand what is platform.
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I enjoyed the course and learned a lot from it. The structure is well organised with an excellent balance between academic content and practical examples.
Having taken this as part of my class requirements (IS2218, which you can see here: https://nusmods.com/courses/IS2218/digital-platforms-for-business), this did give me a crash course on the different types of platforms-as-a-business-model. Simply put, it tells you the different flavours of 'the foundation in which people can build upon' like product platforms (iPhone, your car), all the way to the 'super apps' that you see (FaceBook, Airbnb, Uber).
The course was well paced and the topics were explained clearly with appropriate examples. The use of real-life examples made it interesting and kept me hooked till the end of the course, also the prominent guest lectures insights and experiences were valuable. Overall, an amazing course to get started with the world of Platform Thinking.
This course provides strong foundations on the concept of Platform Thinking by showing its history and first evolutions, clarifying the main categorizations of platforms typologies and starting to apply the reasoning to some real cases.
I highly recommend this exceptional course that introduces the concept of platform thinking and platform business, accompanied by interesting real-life examples that kept me engaged from start to end.
An excellent course introduces platform thinking and platform business. It is a business model/logic/thinking. I recommend everyone interested in digital firms take this course.
Very helpful as an introduction to the topic, it clarifies the main definitions and offers many concrete examples.
excellent course for those interested in value creation, innovation and business models and platform economy.
Thank you very much. Course is very well organized with lot of new knowledge to learn!
Curso muy accesible y para aclarar la nueva forma de hacer negocios
Opened my mind to Value Creation in the 21st Century
شكرا stc شكرا coursera .
good
Very short and quick, although some logic/strategies could be further developed/explained.
Good if you want a summary to understand what is platform.
Good overview of platforms and their power.