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IE Business School

Channel Management and Retailing

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Status: Supply Chain Planning
Status: Merchandising
BeginnerCourse9 hours

Featured reviews

IS

Reviewed Nov 14, 2019

Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.

SM

Reviewed Feb 19, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

RS

Reviewed Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

VH

Reviewed Jun 10, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

RR

Reviewed Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

SA

Reviewed Jun 29, 2020

Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.

JG

Reviewed Mar 24, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

HS

Reviewed Jun 2, 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

AZ

Reviewed Jan 27, 2021

Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.

RM

Reviewed May 9, 2020

It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.

VV

Reviewed Dec 2, 2022

Amazingly comprehensive, combines both theoretical and practical knowledge to convey the lessons in a clear, concise and structured manner. Loved it

CS

Reviewed Jan 20, 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.Course content is pretty good.

All reviews

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