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Conduct UX Research and Test Early Concepts

Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. By the end of this course, you will be able to: - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script. - Explain the importance of respecting privacy and user data. - Conduct a moderated and unmoderated usability study. - Take notes during a usability study. - Create affinity diagrams to group and analyze data. - Synthesize observations from research and come up with insights. - Develop persuasive presentation skills to share research insights. - Modify low-fidelity designs based on research insights. - Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.

Status: Presentations
Status: Interviewing Skills
BeginnerCourse15 hours

Featured reviews

B

5.0Reviewed Apr 20, 2024

All of the lectures and readings are very helpful, and teaches you about how to conduct a research and synthesize all of the things that you learnt when conducting research. I loveeee it!

EA

5.0Reviewed Feb 6, 2022

The course gives you best practices while doing UX research. With the usability study templates, you are able to summarise all of the participants' key insights and recommendations.

SA

5.0Reviewed Jul 28, 2022

This part of the Google UX Design professional certification is actually the core of the training, if you miss any part here, you missed everything. It's indeed a participatory design technique

CC

4.0Reviewed Jan 12, 2023

The reason for a 4 star is the non-credit part of this course. Does this course have any relevance or impact when applying for jobs or is it just preparing people for level 1 jobs in UX?

MS

4.0Reviewed Jul 29, 2022

It was nice course describing how to conduct UX research and test early concepts. Some parts of it were jsut text heavy and would have worked better it was an interactive activity (team work).

KJ

5.0Reviewed Oct 27, 2022

This course has so many interesting topics which help me to polish my skills as a UX designer and make me feel like a good UX designer. Thanks for providing me with such descriptive topics.

CE

5.0Reviewed Jan 5, 2022

This course made me love research and now thinking of a career as a UXR. So much knowledge to gain here and interesting too. I enjoyed every bit of it though its very challenging.

JH

5.0Reviewed Nov 2, 2022

One of the most useful courses for me. I have gathered soo much knowledge from this course. The work and assignments might seem a bit cumbersome, but trust me when you do those you will learn a lot.

IS

4.0Reviewed Nov 29, 2023

Great on theory, but sometimes it is missing some practical help, like on the to make revisions on your design from the date you just gathered. Some examples would be great.

MB

5.0Reviewed Jan 12, 2024

I learned a lot of new skills that will affect my designing career, and I will definitely move to next course until I finish all the courses and get the google professional certificate

RI

4.0Reviewed Aug 20, 2023

I had no idea what usability study was, and it was necessary, every term seemed new to me. But after taking this course I'm a little bit more closer to becoming a better UX designer.

PG

5.0Reviewed Aug 16, 2022

D​esigned in a very comprehensive manner and thoroughly enjoyed every lesson under this course. Looking forward to the next course under this certificartion an improving my skills in UX design!

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