Back to Positioning: What you need for a successful Marketing Strategy
IE Business School

Positioning: What you need for a successful Marketing Strategy

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.

Status: Marketing Strategy and Techniques
Status: Competitive Analysis
BeginnerCourse11 hours

Featured reviews

MM

5.0Reviewed Dec 29, 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

LM

4.0Reviewed Oct 14, 2024

I enjoyed thos course. It plays a gigantic role in my business. However, I do feel I was misgraded a few times in some courses.

JG

5.0Reviewed Jun 19, 2017

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

SN

4.0Reviewed Aug 2, 2019

Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategyExplanation of professor is excellent when it comes to examples, but content wise

JM

4.0Reviewed May 4, 2020

I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.

PR

5.0Reviewed May 30, 2020

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

KR

5.0Reviewed Jun 2, 2020

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

RV

5.0Reviewed Oct 18, 2017

This was both highly educational and a great source for practical ideas that I'm already using at work.

R

4.0Reviewed Mar 6, 2021

Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.

NM

5.0Reviewed Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

5.0Reviewed Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

SM

5.0Reviewed Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

All reviews

Showing: 20 of 200

Juan Ignacio Vélez Ucrós
3.0
Reviewed May 14, 2017
Stephanie Tanielian
1.0
Reviewed Nov 5, 2020
Gokul Pradeep
1.0
Reviewed Aug 16, 2020
Daniel Hastings
1.0
Reviewed Mar 2, 2020
Seyedeh Sabah Bassam
1.0
Reviewed May 14, 2020
Stefanie Sanches
1.0
Reviewed May 9, 2018
Nick Conte
1.0
Reviewed Oct 15, 2017
Paola Juliana Garcia Cortes
1.0
Reviewed May 6, 2020
Kohsei Shioda
1.0
Reviewed Sep 3, 2019
Mayuresh Huchche
4.0
Reviewed Aug 30, 2020
Joel Zorrilla
1.0
Reviewed Apr 3, 2021
LiLiana López
1.0
Reviewed Jan 8, 2020
James
1.0
Reviewed Sep 23, 2021
IMRAN KASAM PATANKAR
1.0
Reviewed Jun 18, 2021
Raissa Moreno
1.0
Reviewed May 26, 2021
Lydia Diamantis
5.0
Reviewed Dec 28, 2016
Melanie Wong
5.0
Reviewed Feb 9, 2019
Pepin Kenfack
5.0
Reviewed Dec 21, 2020
MOHAMMED JAAFAR KHAN
5.0
Reviewed Mar 23, 2019
Małgorzata Markowska
5.0
Reviewed Jun 6, 2017