SM
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.
SM
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.
RR
Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
CM
AMAZING COURSE FOR THOSE WHO WANTS TO UNDERSTAND DISTRIBUTION CHANNELS AND RETAILING PROCESS.
SV
Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking
VV
Amazingly comprehensive, combines both theoretical and practical knowledge to convey the lessons in a clear, concise and structured manner. Loved it
VS
Very Well explained and provide thorough learning alongside engaging reads and assignments.
JG
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
AS
it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert
SA
Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.
IS
Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.
RM
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
HS
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
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Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
an apt articulated piece.very structured and real time examples are very good.geat reads too.
curated time very comfortable.actually enjoyed doing it.
Language was a big barrier with me in this course. I normally enjoy and learn a lot from the Marketing Mix series. But, as an English-speaker, the heavy Spanish accent and other language distractions were very difficult to overcome in the main lecturer and some of the transcripts.
I found it a little difficult to follow the accent of the instructor, which is understandable considering that English isn't the native language of the instructor, but I would have appreciated if the translations given at the bottom of each video were accurate. Most of the translations couldn't pick up the difficult words that the instructor seemed to be pronouncing, which made it very hard for me to interpret what she was trying to say. Please check if it is possible to give more accurate translations to the students. The machine translations don't work very well in such cases.
While the concepts and information are mostly useful I can't help to feel its a bit outdated. Constantly using articles about e-commerce from 2012 and 2014 which is long outdated. I also didn't enjoy the quizzes as very often I felt the questions were not clear and the structure of the test is not really testing the knowledge but testing attention to certain expression used in the videos.
Very nice content and refreshing course on channel management, trade marketing by focusing on the importance of global and online channel growth.
2 areas for improvement: the reading content links needs to be updated, couple of them does not work & the reading documents & examples are mainly dating back to 2012-2015, might need to refresh them with current ones.
Overall very nice course and would definitely recommend both the course and the professor.
I didn't like the course as the presentation and the content was not structured. The moderator was also not able to deliver as per my expectations, The topic was pretty good but the delivery and structure didn't justify this particular course. I've only completed it because it was a part of the specialization. And more of the course been filled with articles from BCG, BAIN, and Mckinsey as they give length to the course but these articles were also pretty old. Some stand relevance but others were just fillers for the course.
Excellent combination of study Materiel, smart presentation videos and case study .
also the interview of some of renown personalities and share the thoughts seems very helpful to understand the topics.
if they can add some of case studies like MC Donald it will helpful to explore own though process and learning and any options for download the videos for future reference .
thanks !! for gained my knowledge on this topic which will surely helpful for my future
Best Regards Santinath , India
I am an analyst for a large multinational consumer goods business, focusing on its omni-channel direct-to-consumer business. This course was very relevant, enjoyable, and applicable to the projects, scenarios and situations I encounter at work. Highly recommended to anyone interested in learning more about the world of omni-channel retailing.
Great content. Best teacher of this specialization
Relevant and timed questions with interactive key sessions
I think the lecture is pretty basic and general compared with the other lectures in the Marketing Mix Implementation course. Many examples were suggested, but I think it would be better if there were more international brands rather than Spanish brands. There were many errors in subtitles. I would appreciate if they were double checked before release.
Unfortunately I am far away from being satisfied with Channel Management and Retailing course.
Language barrier is a huge issue – at times it was extremely difficult for me to understand what actually the lecturer meant, as the way she structures her sentences doesn't make much sense in English, plus some words were inaudible and even subtitles didn't help.
Second big issue is the structure of the material – very chaotic and unstructured. It was difficult to catch her drift.
And lastly, big part of the material is outdated – citing articles and researches from 2009, 2010 and 2015 from nowadays perspective seems a bit irrelevant – for example the whole part about online retailing.
I do not recommend this course as I barely found any use of it. As, I said, I am very disappointed.
This is so far the weakest part in the specialization and I am seriously disappointed. First, it needs update. A respected company should not publicly claim in 2020 that Apps are a myth and present online retailing as if it was a concept from Back to the Future films. Besides, the course was pure theory and zero practice. With so many possibilities of practical assignments, the only one offered consists of copy and paste from an article. Shameful.
Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.
the quality of this course is very low, and the content are not interesting and useful at all.
Its highly intense and too lengthy
so much repetition...
This is a comprehensive course that gave me valuable insight into the world of channel management. It covered not only the basic but also ventured on to explain some minute details that are usually looked over. It was especially beneficial to learn from Prof. Maria because of her unique way of communicating ideas and imparting information.
Initially, it was boring, but later as I progressed and started to relate the concepts to the nearby store experience that I had and understand how it is managed, things started to be more interesting.
And I like the way the course is curated.
I can say now I have a fair idea on Channel Management and Retailing
Kudos to all.
This is a very great program full of important and accurate information! Congratulations!
I find it very complete inside its category. It's pretty interesting since the first moment you watch the first video lecture.
Good design and presentation of the program. In other words: beautiful!
Thanks. Keep bringing quality!