Privacy regulations are reshaping email marketing forever. This Short Course was created to help marketing professionals accomplish compliant audience management that builds trust while driving results.

Stay GDPR Compliant

Stay GDPR Compliant
This course is part of Email Execution: Automation, Testing & Audience Targeting Specialization

Instructor: Hurix Digital
Access provided by Anima Educacao
Recommended experience
What you'll learn
GDPR compliance builds trust and strengthens customer relationships while improving marketing effectiveness.
Quarterly audits and documented consent processes create durable compliance and reduce violation risks.
Collecting only essential data lowers risk and improves campaign relevance and engagement.
Compliance works best when built into daily marketing workflows, not treated as a separate task.
Details to know

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March 2026
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There are 2 modules in this course
Learners will ensure adherence to GDPR and other applicable email regulations by reviewing data-handling processes. GDPR is a key core privacy and consent policy but others exist and interact with it.
What's included
1 video1 reading2 assignments
Learners will conduct quarterly compliance audits to maintain best practices and mitigate regulatory risks.
What's included
2 videos1 reading1 assignment
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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.



