Back to GenAI in Business: Discover the Possibilities
University of Michigan

GenAI in Business: Discover the Possibilities

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool. This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

Status: Innovation
Status: Customer Service
BeginnerCourse3 hours

Featured reviews

AL

5.0Reviewed Mar 6, 2026

Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.

VK

5.0Reviewed Dec 8, 2025

valuable information to best utilize generative AI

RI

5.0Reviewed Nov 24, 2025

This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.

R

5.0Reviewed Mar 8, 2025

thanks so much for your teaching, very clear, good content and good pronunciation, thanks

All reviews

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Robert S Briggs II
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Reviewed Nov 25, 2025
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Reviewed Mar 7, 2026
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Reviewed Mar 9, 2025
Vishal Kashyap
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Reviewed Dec 9, 2025
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Reviewed Aug 7, 2025
robert ford
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Reviewed Jan 25, 2025
Tushar Jain
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Reviewed Jul 14, 2025
Mohammad Hanan Yousuf
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Reviewed Oct 29, 2025
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Reviewed Jun 24, 2025
ROHANJOSEPH LOBO
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Reviewed Feb 2, 2026
Zhao Xiao Peng
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Reviewed Nov 3, 2025
reshma r
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Reviewed Jul 31, 2025