Back to Strategic management: Be competitive
Macquarie University

Strategic management: Be competitive

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

Status: Innovation
Status: Organizational Effectiveness
BeginnerCourse21 hours

Featured reviews

VK

5.0Reviewed May 7, 2020

The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets

WY

5.0Reviewed Jan 13, 2021

All videos are streamlined and easy to understand. Speed of talking is just nice.

IH

5.0Reviewed Jan 25, 2023

great course. easy to understand and emphasize on the importance of strategic management

YM

5.0Reviewed Jan 14, 2021

Part of my MBA subject. This course gave me an insight of strategy management

JQ

5.0Reviewed Aug 6, 2022

Excellent course - I like the way the course is taught, combining lecture with real world examples.

PP

5.0Reviewed Apr 23, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

TK

5.0Reviewed Jan 14, 2023

The course was practical and useful. The content is up to date and insightful. Thanks.

NY

5.0Reviewed Jul 11, 2021

Very informative and useful especially for corporate strategist and entrepreneurs

JW

5.0Reviewed Jul 15, 2020

This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications

SN

5.0Reviewed Jul 22, 2020

It was a fantastic course. Helped me a lot to understand the strategies in the competitive market.

DD

5.0Reviewed Jan 7, 2022

Great course on Strategy Management, briefly argues - how to interpret different companies and what products they offer and how to implement the best strategies for sustainability and growth.

VT

4.0Reviewed Jan 7, 2021

Some of the spelling in the course are incorrect. Please check. Overall good course.

All reviews

Showing: 20 of 73

Mudasir Chaudhry
5.0
Reviewed Jan 15, 2020
Thihan Htut
5.0
Reviewed Oct 10, 2022
Sanju Shiwangana
5.0
Reviewed Mar 2, 2021
Nicola Dorrington
3.0
Reviewed May 30, 2020
Tiruna Rajan
5.0
Reviewed Jan 3, 2022
Pradeep Kumar Vasan a/l K. S. Vasan
5.0
Reviewed Jan 15, 2021
Michelle Su
5.0
Reviewed Jan 16, 2021
Nasir Karmiani
5.0
Reviewed Nov 13, 2021
Jafed Encinas Garcia
5.0
Reviewed Jul 6, 2019
Dhinesh A D
5.0
Reviewed Jan 8, 2022
Jolene Wong
5.0
Reviewed Jul 16, 2020
Bernard De Villepin
5.0
Reviewed Oct 7, 2019
Eduardo Gil Bartolozzi
5.0
Reviewed Jul 27, 2021
Venkatagiri A/L R. Balakrishnan
5.0
Reviewed Jan 21, 2021
HARESH PERSAATH A/L SELVAKUMARAN
5.0
Reviewed Jan 31, 2021
V TEJASH KUMAR
5.0
Reviewed May 8, 2020
Paul Mitau
5.0
Reviewed Nov 3, 2020
PP Prasad
5.0
Reviewed Apr 24, 2020
Jude Nadales
5.0
Reviewed Jul 13, 2020
Joseph De Quinque
5.0
Reviewed Aug 6, 2022