Understand the importance of sustainability for business.

Learn about specific topics such as consumer behavior, market research, product design, and value chains, using the sustainability lens in business.

Design solutions and develop enterprise plans for sustainable business initiatives.

Apply the bottom-up approach for sustainable business initiatives in any context.

Understand how we got to this point in the global economy and why it matters.

Understand the complexities of the current globalization and how not all countries are the same.

Evaluate the effects of international trade regulations on international business.

Evaluate when and why we should operate as multinationals.

Understand the different options multinationals have when deciding to operate abroad.

Determine when to go global small, big, fast, or slow.

Determine the best strategy to enter global markets according to the firm's characteristics.

Understand the effects of politics on the strategy of firms operating globally.

Explain what cultural equity is and how brands can become cultural symbols.

Analyze how globalization impacts the psychological responses of consumers in global markets.

Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.

Develop a plan for building an iconic brand

Identify ethical issues in global business.

Address issues from more than one point of view.

Evaluate good and weak arguments.

Be more morally sensitive to ethical dilemmas in global commerce.