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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,752 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

BO

May 14, 2023

I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

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1576 - 1600 of 1,617 Reviews for Attract and Engage Customers with Digital Marketing

By vadana m

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Jun 3, 2024

More information could have been added, the examples were very few which made it difficult to understand some topics in depth.

By Nathan C

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Nov 30, 2023

I wish there was more specific guidance concerning SEO. It seemed very general and not practicable without further research.

By Neha A

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Jul 15, 2025

The coach is encouragive and expressive, but not audible at many times. which makes us rewarch it many times.

By Elizabeth C K

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Sep 19, 2024

I think you should add videos guiding learners step by step on how to create google ads rather than images

By Zamzam M M

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Nov 22, 2022

is important course for everyone that want to work online thanks coursera for give me this opportunity

By Mercy N

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Dec 17, 2024

I felt like the instructor did not articulate the concepts clearly. I really struggled with this one.

By bruno g

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Aug 20, 2025

Las tareas tardan más de lo habitual en calificarse, lo que ralentiza el proceso

By Sher a

•

Aug 9, 2024

this course were great to me because i have learn more and more thing from this.

By Lipsa R

•

Sep 10, 2022

all over good but little bit problem to understand the activity and practical.

By Owen S

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Apr 15, 2024

The audio recording for this course was very weak and difficult to understand.

By Tusavechico P

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Sep 12, 2024

i need step by step and in action how to do things not just an explanation

By mark s M

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Feb 5, 2025

I thought there will be hands on tutorials on how to do SEM

By ANALIA A V

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May 26, 2025

no começo foi legal mas depois começou a ficar chatoooooo

By RAHUL P

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Aug 31, 2022

Course was really good. Few things were found repetitive.

By Ahmed S

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Aug 31, 2022

I think it needs about 20% improvment.

By Natalie P

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Jul 16, 2023

It was a lot of detailed info quick

By Aum D

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Jun 24, 2022

it was okay, not phenomenal.

By Premkanth G M

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Oct 4, 2022

I mean it was pretty long.

By Adonis

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Jan 28, 2023

Lack of practice

By Ana F

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Oct 28, 2025

a little boring

By Raphael A

•

Oct 10, 2022

Great course

By Kajopelaye-ola C

•

Sep 10, 2022

Great

By Douajee L

•

Mar 11, 2026

boot

By prateek m

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Mar 30, 2024

good

By mohit b

•

Jan 14, 2023

Good