Back to Innovation Management
Erasmus University Rotterdam

Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

Status: Product Lifecycle Management
Status: Innovation
BeginnerCourse11 hours

Featured reviews

AK

5.0Reviewed Sep 27, 2020

I get very great pleasure from all lessons, quiz and tests. Thanks to all lectures, Rotterdam Management School and Erasmus University. Strongly recommend to all new participants.

BP

5.0Reviewed May 13, 2020

Well organised and with a lot of commitment from the faculty. I would like to see deeper discussions on most of the topic. It felt like the faculty was trying to oversimplify ideas. Thank you

NK

5.0Reviewed Jan 31, 2021

Good syllabus. Nice Videos. Good Knowledge Transfer! Thoroughly enjoyed the Learning experience! Happy to PASS with a Score of 100%. Thanks,RSM,ERASMUS University! -NagarajaKumar Krishnaswamy

A

4.0Reviewed Jul 11, 2017

I loved the course. The ideas and concepts were explained using good examples. However, it was sometimes not easy to follow the lecturer because of the different accents. Otherwise, a great course

CC

5.0Reviewed May 31, 2020

Very enlightening course for me, it gave me a good background into the field of innovation and is well scripted introduction. I would love to do follow up courses to this.

NN

5.0Reviewed May 9, 2021

Recommended for any one working in or considering switching roles to Innovation/Innovation management,, product design and development, Technology management, design technology etc

HC

5.0Reviewed Apr 20, 2020

Very interesting and intuitive course, highly recommend to anyone starting at the topic or to refresh some concepts in Innovation Management, great insights and very good videos

MP

5.0Reviewed Oct 16, 2021

Course was very useful for me. I learnt a lot about how innovation and creativity can be enhanced at the work place and how to effectively communicate it through diverse teams.

ZS

5.0Reviewed Feb 19, 2025

very insightful and a great learning experience. In fact, I would like to come back and refer to some technical stuff which makes innovation management quantifiable and measurable too!

RE

5.0Reviewed Apr 29, 2022

T​his was a very enlightening course and enjoyable to follow as well. I had fun doing it and that made it very alluring which is great for learning! I hope to do a higher level one with RSM.

SP

4.0Reviewed Jul 18, 2020

Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.

TJ

4.0Reviewed Sep 13, 2017

A lot of useful information and good interviews and presentations. I hoped for a little bit more practical tips, how to apply an innovation management system in an company. But sure, very helpful.

All reviews

Showing: 20 of 613

Aya Abou Shakra
5.0
Reviewed Jan 26, 2019
Marcel M. Samstag
5.0
Reviewed May 20, 2016
Jorge Achata
5.0
Reviewed Sep 6, 2018
Samir Saini
5.0
Reviewed May 26, 2018
Norma Latta
5.0
Reviewed Apr 2, 2020
SARANYAN
5.0
Reviewed Nov 19, 2019
Aruna Handem
5.0
Reviewed Jun 14, 2020
Binoy Paul
5.0
Reviewed May 14, 2020
Rafael Lee
5.0
Reviewed Apr 30, 2017
Christiana Onabu
5.0
Reviewed Sep 5, 2020
Nora von Harten
5.0
Reviewed Jun 6, 2021
Greta Korthaus
5.0
Reviewed Jan 21, 2019
Aggeliki Zoga
5.0
Reviewed Apr 1, 2023
Roger Espejo
5.0
Reviewed Apr 30, 2022
Esther Petit
3.0
Reviewed Apr 14, 2020
Samir Marinez
3.0
Reviewed Jul 27, 2017
Anonymous
2.0
Reviewed Feb 13, 2025
Dian Aminudin
5.0
Reviewed Sep 1, 2021
Ferry Koolen
2.0
Reviewed Apr 23, 2016
Marco Baldan
2.0
Reviewed Mar 29, 2017