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Erasmus University Rotterdam

Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

Status: Process Development
Status: Brainstorming
BeginnerCourse11 hours

Featured reviews

NK

5.0Reviewed Jan 31, 2021

Good syllabus. Nice Videos. Good Knowledge Transfer! Thoroughly enjoyed the Learning experience! Happy to PASS with a Score of 100%. Thanks,RSM,ERASMUS University! -NagarajaKumar Krishnaswamy

BP

5.0Reviewed May 13, 2020

Well organised and with a lot of commitment from the faculty. I would like to see deeper discussions on most of the topic. It felt like the faculty was trying to oversimplify ideas. Thank you

AH

5.0Reviewed Jun 13, 2020

Um dos melhores cursos que já tive online. Boas explicações, bom exemplos, bons professores e bons temas. A sugerir e partilhar. Muito benéfico para quem quer entrar no mundo da inovação e da criação.

RL

5.0Reviewed Apr 29, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

CC

5.0Reviewed May 31, 2020

Very enlightening course for me, it gave me a good background into the field of innovation and is well scripted introduction. I would love to do follow up courses to this.

SP

4.0Reviewed Jul 18, 2020

Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.

MS

5.0Reviewed May 19, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

NN

5.0Reviewed May 9, 2021

Recommended for any one working in or considering switching roles to Innovation/Innovation management,, product design and development, Technology management, design technology etc

AB

5.0Reviewed Dec 21, 2021

Never knew Innovation is something which can be developed in all until I take this curse... Not point in this course is boring. It is so interesting and keep us fully engaged.

RE

5.0Reviewed Apr 29, 2022

T​his was a very enlightening course and enjoyable to follow as well. I had fun doing it and that made it very alluring which is great for learning! I hope to do a higher level one with RSM.

HC

5.0Reviewed Apr 20, 2020

Very interesting and intuitive course, highly recommend to anyone starting at the topic or to refresh some concepts in Innovation Management, great insights and very good videos

MM

4.0Reviewed Apr 18, 2022

It was a really well structured, right to the point and practical course which I really enjoyed. It also kinda wrap up my 2 yeras of works at an innovation center puls adding some new insight for me.

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