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Start the UX Design Process: Empathize, Define, and Ideate

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio.

Status: Design Thinking
Status: Human Centered Design
BeginnerCourse20 hours

Featured reviews

SR

5.0Reviewed Nov 22, 2021

This course has excellent information and guidance that allowed me to get to know my user, know what he wants, how to use it, and for the user to guide me how I can further improve my product design.

BP

5.0Reviewed May 5, 2021

The UX Program was created for professionals in any field to become professional User Experience Designers even if they have no previous experience in Design. This is fantastic. Thank you so much!

DF

4.0Reviewed Feb 6, 2023

I believe it's crucial for students in this course to give mandatory feedback on Peer Review assignments. This would provide additional viewpoints and knowledge that may otherwise go unnoticed.

RL

5.0Reviewed Mar 23, 2021

Very good course with a really solid project to follow through each week. Going through all the steps helped me think about project design with an eye towards the user experience in new ways.

US

5.0Reviewed Feb 10, 2022

The course ie well designed and covers all the basis of user experience before the design process. Course has introduced so many frameworks for empathize, ideate and define the user's problem.

LT

4.0Reviewed Mar 5, 2022

All in all very good! Minus one star because of the competitve anaylsis section with larger tasks. Don't think it belongs here as it is more of a fundamental business admin/management topic.

MG

5.0Reviewed Sep 9, 2022

I love this course! Personally, it took me longer than I thought to complete each challenge, but I loved each step, especially the ideation and research part! I already want to start the next course!

MM

5.0Reviewed Aug 7, 2021

G​reat course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.

MB

5.0Reviewed Dec 9, 2022

really enjoyed it a lot. It covers everything from the course reading to extended material, quizzes, projects, and feedback. The journey of learning this course is really incredible and friendly way

HH

5.0Reviewed May 24, 2022

Excellent course and the instructor is amazing! Definitly recommanded for people who want to learn more about design research, ux process and get a more professionnal perception in user experience.

RC

4.0Reviewed Jan 9, 2022

A bit heavy on exposition but valuable concepts none the less, I wonder if it would have been better to mix these in with practical stuff to make them less of a slog. Would recommend it anyways.

CT

5.0Reviewed Aug 1, 2022

A bit daunting at first but when I got into the whole process of doing the exercises (including the optional ones), it got easier and more interesting when I understood what was required of me.

All reviews

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Melissa H. Barrow
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