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Copenhagen Business School

Strategic Management

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Status: Business Strategy
Status: Case Studies
Course11 hours

Featured reviews

SM

4.0Reviewed Dec 27, 2023

A few resources and materials were not available during the time of study. Either the links were expired or the links were blank with zero content. So would request you to please revise the contents

JV

5.0Reviewed Apr 11, 2020

The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.

JC

5.0Reviewed May 17, 2020

Really loved this course. The CBS and Robert Austin do a fantastic job of breaking down the history and theories of Strategic Management. The course is concise, digestible and enjoyable.

EK

5.0Reviewed Jun 24, 2025

This course provided a powerful blend of strategic thinking, real-world application, and creative problem-solving—enhancing my ability to have a profound understanding of the function of the strategy.

NF

4.0Reviewed Feb 10, 2020

The course is helping you to understand the philosophy, but it is too theoretical. It doesn't provide you with practical tools. If I didn't get the discount, I would not pay to get the certificate.

SN

5.0Reviewed May 12, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

IF

5.0Reviewed Dec 27, 2015

I just loved it. Excellent the professor, excellent the project, the content, the videos, I would like to take classes with the professor, is very calmed, and explained so well! Congrats

AS

5.0Reviewed Feb 22, 2020

A Professional Course, covers all the relevant Strategic Management Contents in the limited time frame including the Capstone Project which broaden our thinking ability in Strategic way.

RN

4.0Reviewed May 9, 2020

Very Good Course if you are looking to understand the meaning and importance of Strategic Management. The best part of this course is the examples and real time case study. Definitely worth it.

W

5.0Reviewed Jun 6, 2020

It's very useful course .. but not an easy course by the way .... I got a lot of useful information about which managerial strategyes I should follow or apply and how to aviod past strateg

VP

5.0Reviewed Oct 27, 2018

Great course! Capstone was thought provoking and allowed me to apply some of the tools/knowledge obtained throughout the course. Highly recommended if you are new to strategic management.

CE

5.0Reviewed May 19, 2020

Quite a wonderful experience to learn and improve skills. I am glad I took the course, I strongly recommend for students or just anyone in business or corporate management. Thank you, Coursera!!!!!!

All reviews

Showing: 20 of 1,020

Mohammad Amr
5.0
Reviewed Nov 3, 2015
Thomas Vartanian
5.0
Reviewed Sep 21, 2016
Chinma Ekeanyanwu
5.0
Reviewed May 20, 2020
Shrish Nayak
5.0
Reviewed May 13, 2017
Sohail Butt
5.0
Reviewed Sep 7, 2017
Andrea Giehl
3.0
Reviewed Jun 28, 2020
Pietro greppi
2.0
Reviewed Sep 22, 2019
Stephen R
1.0
Reviewed Oct 4, 2015
Kevin Cahill
5.0
Reviewed Feb 16, 2016
Jacopo Ventura
5.0
Reviewed Apr 12, 2020
Sidi Bachir Labiad Mohamed Nafee
5.0
Reviewed Sep 5, 2018
Barry Linetsky
5.0
Reviewed Nov 4, 2019
Guilherme Costa
5.0
Reviewed Oct 7, 2015
Vic Caterina
5.0
Reviewed May 5, 2016
Sujit Sahu
5.0
Reviewed Feb 14, 2016
Sharanya Akella
5.0
Reviewed May 14, 2018
Andrea Díaz
5.0
Reviewed Nov 15, 2022
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5.0
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4.0
Reviewed Jan 4, 2022
Paul Naylor
3.0
Reviewed Apr 14, 2023