Employer branding is a hot topic in today’s talent management strategy discussions. Companies have to keep a firm grip on the public’s perception. With websites like Glassdoor® and Indeed®, not to mention social media sites like Facebook® and Twitter®, candidates can “take to the streets” to voice their approval or disapproval with the way they were treated during the hiring process. Let’s face it… Bad news travels fast. Often, faster than good news!

This course is for talent acquisition professionals who want to ensure a positive and engaging experience to make sure you turn candidates into advocates! By the end of this course, you will be able to identify the four stages of the candidate journey: attract, convert, close, and delight. You will be able to give examples of how to keep the candidate engaged throughout the process, after the offer, and beyond. You’ll learn how to create a positive experience even when turning down a candidate by providing personalized responses, and much more! To be successful in this course, you should have at least 2 years of work experience.