Pros:

-Good path. you can really start from 0 and build the knowledge to a certain level

-Video length and materials are also good (even if the sound is not so great)

-Exercises and peer revision is just great! learned a lot from my colleagues' perspective! I think it is far better than quizes to make you think on what you learned.

Cons:

-Old data. often we are talking about data from 90's or 2000's. The most recent set of data I remember from the course is >5 years

-Too much food oriented (i work with product development and the examples shown are quite tough to understand, even having some experience). food trucks, cereal, restaurants... The drill example was just awesome. It is not clear why we didn't follow that path more often

-Lack of references. This is the single biggest contributor for my low rating. In different cases it is hard to tell if we are talking about a validated model, an idea, an opinion, work from papers or any other source. Sometimes it would be nice to go deeper, or just to know more on how the authors got to their conclusions.

The topic is great and the instructor certainly has a lot of knowledge in the area, but at some point i just didn't feel like finishing this (even if I watched all the videos)...

It is worth it to have an idea on the field, but you will need further info to put any of these in practice.

It was a very fulfilling course and I thank all the information shared, because it will guide me on any development i'll make, even though it is in the food industry or in technologies. I highly recommend it because it fosters your creativity.

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

Super course

It's a good course that walks you through on product innovation, pitfalls for developing product innovation, developing a product concept, performing customer experience mapping and how to convert consumer issues to opportunities etc. There's an assignment every week which is graded by your peers. So, that can be a mildly good to see how you have performed. However, since it is graded by your peers, some may not necessarily honest in rating your grades. The quiz is somewhat bizarre in layout and format since it grades your responses word-by-word.

This course get my attention to a good strategies of how to evaluate and lunch a new product.

I liked the course's simplicity in delivery. The Quiz format and tool can improve.

Good explanation of Concepts

Additional readings have practical examples

Some of the links are not active anymore.

good

Unable to give the quiz as it throws 502 bad gateway

Professor William is one of my favorite instructor here in Coursera. I do hope I have a chance to meet him. I am really passionate to become one of his protegee. I just wish I could master the art and science of New Product Development and in Product Management in general. I am not a business/Marketing graduate but with his style of teaching, I was able to absorb alot of information. Though Prof Williams style includes some interactive activities and outstanding examples on his lectures to fully understand the module, I recommend to add more examples or case studies. Or even better, another separate or an optional activity where in we can fully adapt the learning on sample case studies.

Customer Insights: New Product Development Orientation opens new dimensions of thoughts towards navigating from business-oriented question to reframing customer-focused questions and solving them with the frameworks built by pioneers in leading innovation leaders and insights shared by with William Qualls. I have come to realize with this course that breakthrough begins the moment problem is framed in such a way that concepts to emerge, not the at the moment the idea conception. I am glad and enjoyed the learning I am able to gain with this course.

This course gives a detailed analysis of steps to be taken into consideration while developing a new product. The content is great and well organised throughout the course. Thank you professor William Qualls.

I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.

The course is good and nicely explained the ways and means to capture Customers Insights and development new products.

Great course , I really enjoy every session and was very interactive .Thank you coursera

The course is excellent and interesting; the examples given are very thought-provoking.

El curso nos indica que hacer y que no hacer para que un producto sea exitoso

It was amazing, got to learn so many things ;].