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University of Pennsylvania

Removing Barriers to Change

What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.

Status: Case Studies
Status: Behavioral Economics
BeginnerCourse8 hours

Featured reviews

NK

5.0Reviewed Aug 17, 2020

Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.

CB

4.0Reviewed Nov 17, 2020

Appreciate the introduction of a framework to look at the barriers to change and also ways to remove these barriers. Also love the many examples provided.

AH

5.0Reviewed Apr 27, 2024

Understandable, practical and easy to use guides. Very simple and clean elaboration of the topic. Thank you for your effort and trying to make work better place to work and live

TL

5.0Reviewed Aug 14, 2023

This was an excellent course. The information was streamlined, easy to understand, and the quizzes asked relevant questions to solidify what you learned.

N

4.0Reviewed Jul 13, 2021

G​reat course. Interesting insights. I would have loved to have a bit more depth and real life examples how to realize the REDUCE framework and how to combine different methods.

AH

4.0Reviewed Sep 18, 2022

The framework can be used across multiple departments to create a plan for strategic change. I learened just what i was expecting to learn

JM

5.0Reviewed Sep 10, 2023

I love this course. Made me re-evaluate my understanding of certain things. I love these kind of contents that shift point of views and understandings.

AJ

5.0Reviewed Mar 6, 2021

this course was very insightful, giving me new perspective on how to tackle problems , how to recognise those problems, how to change those negative problems to positive

GB

5.0Reviewed Sep 14, 2020

A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.

M

4.0Reviewed Feb 22, 2024

I liked the exemples, and the pertinence of the subject. Maybe if there was more interactivity with the community it would be better to discuss and cooperate? But overall, the course is great.

MW

5.0Reviewed Aug 4, 2020

The course is amazing! I have learned a lot of new things and refreshed old ones. I have gained more insights than before! Can definitely recommend it!

CL

5.0Reviewed Aug 19, 2021

The best course I have ever attended. So clear, concise, easy to understand, and no wasted time. I enjoyed every single piece of information. Thank you so much!

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