Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this course, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.

YouTube Insights: Crack the Algorithm

YouTube Insights: Crack the Algorithm

Instructor: Cara Nicole
Access provided by Cambia Health Solutions
Recommended experience
What you'll learn
Navigate YouTube’s algorithm to maximize your video visibility
Skills you'll gain
- Marketing Effectiveness
- Content Strategy
- Driving engagement
- Performance Analysis
- Growth Strategies
- Performance Metric
- Social Media Strategy
- Content Creation
- Content Performance Analysis
- Social Media Content
- Promotional Strategies
- Key Performance Indicators (KPIs)
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There is 1 module in this course
Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this lesson, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.
What's included
1 video3 readings2 assignments
Instructor

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