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University of Virginia

Customer-Centric IT Strategy

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

Status: AI Enablement
Status: Business Strategy
BeginnerCourse6 hours

Featured reviews

RK

5.0Reviewed Jun 29, 2021

The examples presented in the course were really helpful in understanding what goes into developing a customer centric IT strategy.

VV

4.0Reviewed Jun 16, 2025

I think the piece on AI will have to be improved as to how Agents and Agentic AI changes the IT strategy and customer centricity.

LL

5.0Reviewed Apr 24, 2022

This course was very informative. The way the instructor brought over the lesson was broad in a way one could understand. Thank you so much.

CT

5.0Reviewed Oct 11, 2023

Great course. The course focus on businees model and how IT can support the model.

PR

4.0Reviewed Apr 18, 2023

Good break down of IT strategy ..would be great to have more of IT specific examples

GS

5.0Reviewed Dec 2, 2020

Leading the Modern Day Business Specialization should be renamed to something that is better aligned with the industry terms - such as Digital Transformation Specialization or

AJ

5.0Reviewed Sep 1, 2020

I would be much grateful to Sir Cowan for all of his endeavours in making this course a success.

MS

4.0Reviewed Aug 31, 2018

Highly insightful and relevant content presented so well ,Meaningful quiz and questions enrich the learning experience

VS

4.0Reviewed Feb 15, 2021

Nice course; Alex is brilliant. However, there was too much overlap with the previous course of this specialization.

AC

4.0Reviewed May 6, 2020

Could have been slower and had more hands-on experience. Very quick to go through parts of the content and assume learners are picking it all up easily.

KA

4.0Reviewed Jan 5, 2021

The course was very useful, I had some challenges understanding the some of the explanation. Finally the conversation video between the two made more clear to me and it was simple to follow the design

AM

5.0Reviewed Sep 10, 2018

A great course that focuses on the importance of being customer centric when developing IT solutions. Alex Cowan is a good lecturer.

All reviews

Showing: 20 of 164

Konstantin Vasiliev
1.0
Reviewed Nov 16, 2019
Evas Basakci
5.0
Reviewed Aug 2, 2019
luis macias
5.0
Reviewed Sep 22, 2019
Mariam Omran Al Nuaimi
5.0
Reviewed Nov 20, 2019
Gene Kurochkin
5.0
Reviewed Feb 26, 2018
Murphy Choy
5.0
Reviewed Apr 12, 2018
Justin Chatterton
5.0
Reviewed Apr 23, 2020
Preammie Preme
5.0
Reviewed May 29, 2020
Cristian Sepulveda
5.0
Reviewed Mar 10, 2020
Souban Sheikh
5.0
Reviewed Aug 28, 2020
Girish Shrigadi
5.0
Reviewed Dec 3, 2020
Lidia Lake
5.0
Reviewed Apr 25, 2022
Alastair Majury
5.0
Reviewed Sep 11, 2018
Alan Benjamin He
5.0
Reviewed May 21, 2020
Deepak Yeshwanth Saibaba
5.0
Reviewed May 1, 2020
Chissa Bruijs
1.0
Reviewed May 5, 2021
Michel Draaijer
1.0
Reviewed Mar 24, 2018
Ellen Fitzenrider
5.0
Reviewed Aug 31, 2020
Catherine Bantug
5.0
Reviewed Dec 13, 2020
Sarah Cohen
5.0
Reviewed Apr 16, 2018