Prepare for a career in the high-growth field of product management. In this program, you’ll learn in-demand skills like market research, strategic planning, and stakeholder communication to get job-ready in less than 3 months, with no prior experience needed to get started. A product manager is responsible for guiding the development and success of a product or product line. You act as a bridge between the customers, stakeholders, and development team, working to understand market needs, define product goals and features, and then oversee the product’s life cycle from conception to release. This program will teach you the foundational skills employers are seeking for entry level product manager roles, including product strategy, development, and lifecycle management. This program will not only help you start your career in product management, but provides a strong foundation for future career development in other paths such as healthcare, education, and finance. In addition, to prepare you to work in a variety of project environments, the program will delve into different product management methodologies, including Agile. The program is based on providing real-world experience through a series of projects that enable you to build a product management portfolio to use when searching for a product manager position. You’ll also earn an IBM Digital badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.
This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.
The course is very well structured and truly engaging. I’m thoroughly impressed and hope the rest of the content maintains this high quality.
Very logical information, but the tests sometime utilize information from the next module.
Clear, well-structured course with practical examples. The content is concise and easy to follow. Highly recommended.
It is really a great course to start with. it really clarified me a lot of concepts that I knew but I did know their value.I recommend it for anybod that wants to start his/her AGILE journey
An excellent finish to an excellent course. The written assignments provide a solid foundation for document collateral for 'real-life' scenarios.
Great introductory course for those interested in product management. Great examples and accurately depicts the role, responsibilities, challenges, and rewards of being a product manager.
This course was an absolute joy to learn from—engaging content.
The course content was comprehensive and well-structured, making complex topics easy to understand.
Good. Some concepts seem more rigid than expected, including that the product manager role seems nowadays wider than the course promotes.
this was one of great courses I have ever participated in. before this I have learned about agile in one of university courses and I thought I understood it. But no, I was far from that
Excellent course with in-depth knowledge about product management
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A beginner course for intermediate experience it seems! This course was hard to get through due to the setup and execution. While it provides really great information for someone like me who has no knowledge or experience with Product Management, I don't think it is truly for beginners. The voice for the videos is very hard to listen to and I kept falling asleep and then the assignments left me out in open water without a paddle. You are given an assignment, but there is no "answer" or "example to compare it to, there is no grading of the assignment to know if you are on the right track or doing it correctly so it seems they are more for intermediate learners rather than the newbie beginners. This I feel like is the biggest issue. I did the assignments but can't tell you that I have even the faintest clue if I am doing it correctly. I would love to see this fixed and come back to do it over. Really would not recommend this course for this reason but otherwise I found the feedback and the expert opinions nice.
Unfortunaly the titel of the course and the certificate doesn´t match.
This was a great entrance into product management! Very good structure and well thought out. I liked the mix between videos, real world expert field feedback, and exercises.
The expert videos were pretty useless and verbose, while the case studies were basically the content re-written with the names of people in front of them. Needs more accurate and improved material, this would be something a first year at college would study, or even possibly high school.
Rightly articulated and well structured covering all that is needed for an introduction. I highly recommend this course for anyone looking to gain a solid foundation in Product Management.
This a an easy to understand course into learning Product Management. It breaks down fundamental step by step product management processes.
excellent course, very innovative and immersive. Examples are good and expert talk on every topic gives real insight into those topics
It's just an AI voice reading repetitive information, don't waste your time and money, buy a book istead.
The interviews were way too much of a waste of time.
Product management is a challenging and multifaceted discipline, and even as an experienced Product Manager, I found this course to be highly valuable. The content is well-structured, coherent, and provides a clear overview of the current body of knowledge in product management. What I enjoyed the most were the expert insights woven throughout the modules, which brought a realistic and practical dimension to the theory. For me, this course was not only a refreshing way to validate and standardize my expertise, but also the first step toward pursuing the AI Product Manager Professional Certificate. I highly recommend it to anyone looking to deepen their understanding of what product management is truly about.
EXCELLENT COURSE !! really valued and learned a lot from this "FIRST STAGE" can't wait to start on the second one. And just take it one step at a time at my own pace to be able to comprehend all aspects of the course. But the way the course is structured really helps me understand the basics and the foundations of becoming a good PM. Thanks a lot to the teachers and all the feedback I received from the videos from the PRODUCT MANAGERS I GIVE THEM ALL AN A+for their efforts.All in All it was a wonderful phase 1, truly kept me motivated to pursue this challenge.
The course is really helpful to know the fundamentals of Product Management and Product Manager’s roles and responsibilities. Especially it was great that they have provided the Expert Opinions in this course. This course covers the basic concepts and have the opinions and suggestions from Product Managers, SME’s who are working in industry. Thank you IBM and Coursera for providing this course with detailed explaination of concepts.
The course is great to discover what is product management, its complexity and benefits in and for a company. The different modules cover theoretic concepts like product development, value creation and gives an understanding of the approaches, methods and overall structure of product management department. I think it gives the very basic and if you have a business background, topics might be redundant.
This course offers a clear and practical introduction to product management. It helped me understand the key responsibilities of a product manager, including strategy, market research, collaboration, and decision-making. The lessons are well-structured and easy to follow, making it a great starting point for anyone interested in this career path.
Este curso ofrece una perspectiva general y muy completa de las principales funciones, roles y responsabilidades, competencia, esquemas de facilitación y colaboración que enfrenta un Product Manager dentro del entorno empresarial, aportando una visión práctica de cómo afrontar cada etapa en la gestión del ciclo de vida de un producto.
The course is very enjoyable, educational and insightful. Before now, I did not fully understand the role of a Product Manager, but I now understand who a Product manager should be and what skills a PM should have and develop to be a successful PM. The tests and exams were right on point too! Thank you very much for this course!😁😊
Really good introduction to Prod Mgmt and the expert views in particular were so helpful - an inspired addition to a course like this. Getting access to advice from experienced professionals is difficult so that really made a huge extra contribution to my learning in a very practical way. Thank you :)
I really liked this course, it was clear, easy to follow, and kept me interested the whole way through. The real life examples made the lessons click, and I could see how to use them right away. I’m finishing it feeling more confident and ready to put what I learned into practice.
This was an amazing course! My favorite part was hearing from the industry experts, whose insights added real-world depth to the product management concepts. It was a truly valuable learning experience for me. Thank you, IBM and SkillUp, for such an enriching opportunity!
One of the best online courses that I've taken. The materials were organized well and I really appreciate the frequent expert opinions and quizzes to test the knowledge. I have recommended this course to other friends and colleagues. Well done!