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Satisfaction Guaranteed: Develop Customer Loyalty Online

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Learn AI skills from Google experts to help complete marketing tasks

Status: Marketing Analytics
Status: E-Commerce
BeginnerCourse15 hours

Featured reviews

JW

5.0Reviewed Apr 14, 2023

Not only did we learn essential marketing information, but this course contained job hunting tips that I think everyone should learn. I'm really glad they were included here.

LB

5.0Reviewed Mar 4, 2026

Thank you Google! This specialization meant the beginning of a new and exciting career for me :). It took me looonger than expected to complete it, but the goal was achieved!

EL

5.0Reviewed Apr 9, 2024

I think there was more to learn than I expected. This course so far has all the knowledge for anyone aspiring to grow their digital marketing career. I enjoyed every bit of it! Just check it out.

DT

5.0Reviewed Jul 23, 2023

The coursera is an excellent program designed as 7 courses for learning . I have completed smoothly and gained knowledge about Digital Marketing and E-commerce.My thanks to Courser a.

BR

5.0Reviewed May 9, 2024

After completing the Digital Marketing & E-commerce Certificate program, I'm most excited about applying my newfound knowledge and skills in real-world scenarios

MP

4.0Reviewed Aug 17, 2025

It was super hands on and easy to follow. I would definitely recommend. Some of the learning activities were hard to understand at first but you get the hang of it really fast.

MG

4.0Reviewed May 9, 2024

High relevant cours with regards to customer loyalty and with regards to the construction of own elevator pitch and how to comunicate and show what we've learned in the cours.

MM

5.0Reviewed Jun 24, 2023

Besides learning about loyalty programs and how to develop a successful one, you'll be learned to present yourself in the job market as effectively as possible. Highly recommended.

NG

5.0Reviewed Sep 27, 2022

L​oved it! Thank you so much! I do really feel like I gained all the basic knowledge and terminology of digital marketing; from here I can contiue to build. Let's see where it takes me!

RA

5.0Reviewed May 30, 2024

After completing the Digital Marketing & E-commerce Certificate program, I'm most excited about applying my newfound skills and knowledge in real-world scenarios.

PT

5.0Reviewed Jul 8, 2023

Thanks Google! I have learned a lot on customer loyalty and ways to improve customer satisfactory. In addition, guidelines on the resume and portfolio are useful for career changing.

EA

5.0Reviewed Jan 25, 2025

the course was very easy to navigate through, the instructions were very clear and easy to follow. the practice quizzes allowed me the chance to apply my knowledge practically as well

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