"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
Great Course offered by University of California and Coursera gives a great indepth knowledge with hands on experience on the live projects with gives a great edge in the Research Analytical Field.
Excellent courseThe professor explains every bit involved in qualitative research in a clear way. Her explains makes us understand the concepts very easily.
I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.
Great Course with indepth knowledge and expertise teaching.
Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.
I would have liked to see more about the thematic analysis. There are now some very good low cost or free Computer Assisted Qualitative Analysis System.
This course helped me understand the relavant knowledge to undertake Quantitative Research.Thanks a lot to the Instructors.John Paco
The course materials are good. However, the end evaluation process could have been more engaging- like the course teacher could give some feedback on the assignments.
Got excited to learn this at the start but as it progresses, it added knowledge that was even more vital when used in real life. Highly recommended.
This course is very interesting. Explanations were clear and in a short period (4 weeks) I learned a lot about qualitative research. Thanks!
This course is one of the best courses each researcher needs to take. I strongly recommend this course because of its rich material and nice teaching of the instructors.
The course is pretty good, I like the final content, Robin Boyar part specifically was the best! I really like that part, and the others they were great as well.
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not what I was expecting to see as a market research analyst. I was expecting to see a hands on project. An experience where the tutor will be involving us to research something. An excel sheet where he explains calculations and interpret the data. How he gathers the data in real life experience. Most of this class is based on theory.
How can peers review my assignment? So my certificate depends on them? What if no one reviews my assignment?
This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process. As a lecturer who already holds a PhD and teaches similar introductions at Honours, Masters and PhD level I should know.
However, the assessment is not well explained or aligned with the course content and the options in the assessment allow students to choose an easier path for the same marks. It also assumes a lot of extra knowledge not covered in the course about day-to-day business interactions, which may differ in various cultural contexts. It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.
Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass. This means that you are dependent on your peers not only to be fair and to be competent reviewers, it also means you are dependent on their timing so you cannot complete the course at your own pace.
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
Content and flow is good. I like the different quizzes and assignments to ensure retention. I'm not a fan of the peer review as you final grade as it seems some don't take it very seriously. One submission I looked at was my paper word for word that someone had stolen...Makes me question the value of the course.
This course gives an overview of what is Market research and the components involved in it.
The course content was good and informational. I learned many new things- especially MR terms I wasn't familiar with- about research proposal and about the market research process, in general. I would recommend this course to someone who is interested in market research and are at a beginners stage in this field.
However, I did not have a good experience with the peer review component of the course and I believe major changes need to be made to how this section functions, or even consider removing it if it can not be fixed. The idea was good in theory but it isn't working out on an online anonymous platform like this, where assignments and reviewers have no accountability.
Your Peer Review is the WORST IDEA IN THE WORD!
ARE YOU TRYING TO TURN THIS INTO A SOCIAL MEDIA WEBSITE?
YOU WANT US TO MAKE FRIENDS?
WE HAVE TO BEG FOR PEOPLE TO REVIEW US? SERIOUSLY?!
It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.
The course was good but lacked practical examples or case studies. Good for beginners.
I would like to see more assignments during the process not just quizzes.
Thank you so much, sir. I am a beginner stage in proposal writing. It was really useful to me. Now I had a piece of knowledge about proposal writing.
Very systematic and gives lot of insight into market Research in a step by step manner.
Was never shown an RFP during the course but expected to create one for the last assignment?
This course was really well developed and structured. I learned so much from it and have all of my notes saved so that I can refer back to the material when I get a job in market research. The questions within the videos were really helpful in solidifying the content to memory. I found the readings useful and interesting. The most helpful part of the course was the final assignment in week four. This assignment increased my abilities in developing a research proposal.
Market research being an unchartered territory for me, I found the course really useful. The range of topics is well-thought, as well as the material chosen for the course. It’s an excellent introduction to market research. The final assignment is challenging, but I apprediated that I could immediately apply what I’d learned during the course in practice, which is important.
The quality and quantity are always the best with Coursera and teachers we find here. I was looking for a well-managed course for my understanding of the basics of market research. Bang on! I found Coursera and I learnt the best is an apt time. Not just this, Coursera funded my course, and I'll always be thankful for this. Looking forward to learning more :)
It was very useful course for me as i have learned many aspect of RFP and what are the measure constraint you need check before applying the same. the course is designed in a systematic manner from basic to advance such that you can get hang of everything. Lastly, the peer graded assignment was a benchmark the learner had to show what they have learned.
I really loved participating in this course. The peer-graded assignment seemed tough at first, but after some encouragement and carefully reading what I needed to do, it was smooth sales afterwards. I highly encourage anyone EXTREMELY NEW to take this Market Research specialization and course