Back to Introduction to Business Analytics and Information Economics

Introduction to Business Analytics and Information Economics

This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value. Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. In this information age, the value of data as a business asset is essential. Organizations must creatively consider and implement new ways to generate economic benefits from the wide array of information assets available. Unfortunately, information frequently is under-appreciated and underutilized. Besides, accounting practices fail to recognize the financial value of information, and traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for organizations to leverage available information assets.

Status: Network Model
Status: Data Presentation
BeginnerSpecialization

Top reviews across Introduction to Business Analytics and Information Economics

JM

Reviewed Jun 25, 2022

Liked everything except the peer-reviewed assignment. Four reviews is too many. It took several weeks to get submissions to review after I had finished everthing else.

MR

Reviewed Apr 10, 2020

Great Course and Well Qualified Instructor. But, Question Quality Is Bit Poor. Should Be Improved.

JS

Reviewed Jul 5, 2019

Great course! Highly recommended for people who want to understand data valuation.

AH

Reviewed Jul 24, 2021

Great business Analytics I learned from this course

IA

Reviewed Jan 8, 2020

I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue

BI

Reviewed Jul 24, 2022

I am so excited to have learnt so much on coursera. i would absolutely recommend.

MS

Reviewed Mar 18, 2021

This course provided very practical and current information that could be applied to many workspaces.

PJ

Reviewed Oct 30, 2020

A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.

LM

Reviewed Jun 22, 2020

Very interesting course for all interested in Information, and how to evaluate information value.

SS

Reviewed May 15, 2020

knowledgeable and a lot of insight towards the role of analytics in the business world and in a nations economy and its different elements.

CF

Reviewed Oct 19, 2025

Video Interviews are not coming across clearly. Those being interview audio breaks in and out.

N

Reviewed Jan 20, 2021

I'm not got my certification of my course completion

Learner reviews across Introduction to Business Analytics and Information Economics

Showing: 20 of 68

Amit
Course: Business Analytics Executive Overview
4.0
Reviewed May 28, 2019Course: Business Analytics Executive Overview
shaurya
Course: Business Analytics Executive Overview
5.0
Reviewed May 16, 2020Course: Business Analytics Executive Overview
Tinn
Course: Business Analytics Executive Overview
5.0
Reviewed Nov 18, 2019Course: Business Analytics Executive Overview
Darren
Course: Business Analytics Executive Overview
5.0
Reviewed May 28, 2019Course: Business Analytics Executive Overview
Enrico
Course: Business Analytics Executive Overview
5.0
Reviewed Nov 2, 2020Course: Business Analytics Executive Overview
Interna
Course: Business Analytics Executive Overview
5.0
Reviewed Aug 8, 2019Course: Business Analytics Executive Overview
Jay
Course: Business Analytics Executive Overview
5.0
Reviewed May 1, 2019Course: Business Analytics Executive Overview
Kristen
Course: Business Analytics Executive Overview
5.0
Reviewed Apr 21, 2019Course: Business Analytics Executive Overview
xian
Course: Business Analytics Executive Overview
4.0
Reviewed Oct 8, 2019Course: Business Analytics Executive Overview
Court
Course: Business Analytics Executive Overview
5.0
Reviewed Jan 3, 2022Course: Business Analytics Executive Overview
Sanjar
Course: Business Analytics Executive Overview
5.0
Reviewed Dec 24, 2019Course: Business Analytics Executive Overview
MALAVIKA
Course: Business Analytics Executive Overview
5.0
Reviewed Jun 11, 2023Course: Business Analytics Executive Overview
Juan
Course: Business Analytics Executive Overview
5.0
Reviewed Feb 23, 2021Course: Business Analytics Executive Overview
Erik
Course: Business Analytics Executive Overview
5.0
Reviewed Jun 20, 2019Course: Business Analytics Executive Overview
Victor
Course: Business Analytics Executive Overview
5.0
Reviewed Mar 7, 2020Course: Business Analytics Executive Overview
Tse-yu
Course: Business Analytics Executive Overview
5.0
Reviewed Oct 6, 2019Course: Business Analytics Executive Overview
Yash
Course: Business Analytics Executive Overview
5.0
Reviewed Jun 26, 2020Course: Business Analytics Executive Overview
Cecilia
Course: Business Analytics Executive Overview
5.0
Reviewed Mar 15, 2021Course: Business Analytics Executive Overview
Vandana
Course: Business Analytics Executive Overview
5.0
Reviewed Jul 24, 2020Course: Business Analytics Executive Overview
Michael
Course: Business Analytics Executive Overview
5.0
Reviewed Mar 19, 2021Course: Business Analytics Executive Overview