Back to Research Methodologies
Queen Mary University of London

Research Methodologies

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.

Status: Research
Status: Focus Group
BeginnerCourse20 hours

Featured reviews

MS

5.0Reviewed Jul 29, 2024

The corse is very well structured , planned and executed .Very professional in nature . Highly innovative.

DS

4.0Reviewed Jul 6, 2025

Good content to cover key aspects of Research Methodologies. It will surely help in our career.

OM

5.0Reviewed Mar 17, 2025

I am sure this course very valuable and all student before doing dissertation should presented additionally withe the college subject , it will be very helpful for them .

RC

5.0Reviewed Jul 18, 2025

In this I have got more knowledge about research methodology and its completely change my perspective, I want to thank the MUJ team and Coursera learning which provides me such a great concept.

PP

5.0Reviewed May 2, 2025

I would give 5 stars cause I know that I am the problem. I had difficult understanding some of the discussions. I am more of a multi modal learner but still a remarkable course.

HN

5.0Reviewed Oct 4, 2025

Very helpful course to start with the research work. Very well explained. Thank you.

ZK

5.0Reviewed Aug 13, 2023

I have completed thhe courses but last graded system is not completed .Kindly take eye on this

UM

5.0Reviewed Jun 20, 2025

It absolutely motivated me to now publish more papers as research methodolgy has been simplified for me

WP

5.0Reviewed Nov 28, 2023

The course is very informative and guides you well through research methodologies as a beginner.

MR

4.0Reviewed Jan 3, 2026

It is not very interactive but the information covered is systematic and useful.

NK

5.0Reviewed Jul 15, 2025

Research projects often involve challenges like data collection hurdles or unexpected results, fostering resilience and persistence.

PR

5.0Reviewed Jun 12, 2025

Apart from this Research project I have achieved an abundant knowledge of in depth market research opportunities and gained a valuable insights in the era of investigations.

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