Back to The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
University of Rochester

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and to show how government policies affect those market outcomes. We will look at how quantity demanded and supplied respond to their key determinants in quantitative (elasticity) as well as qualitative terms. The last two weeks of the first module will investigate consumer behavior more closely and show how consumer choices are driven by the interplay of preferences and budget constraints. We will employ the consumer choice framework to examine investor choice as well as policies such as ObamaCare and school choice. Finally, we will also address the concept of how to distribute a given amount of goods across a society’s consumers in the most efficient manner.

Status: Policy Analysis
Status: Market Dynamics
BeginnerCourse7 hours

Featured reviews

AC

5.0Reviewed Dec 22, 2022

This course was both a quality course for introduction into microeconomics and also surprisingly fun.

DC

5.0Reviewed Mar 22, 2023

Excellent course. Great lectures. Textbook it is based on is first rate.

P

5.0Reviewed Dec 3, 2022

This course is intersting one improves our knowledge

AD

4.0Reviewed Sep 30, 2020

this is basic ,i read and i saw some particular basic of economy isn't here

TN

5.0Reviewed Mar 27, 2025

It was easy, and helpful for me, a beginning. Thank you very much for this course, much appropriation.

A

5.0Reviewed Apr 7, 2018

The instructor was very nice. He explained every topic with real world examples which made the course easier to understand and interesting.

AJ

5.0Reviewed Oct 6, 2018

it is a very good course. i understand many things on demand and supply and different curves . thank you...........

RB

5.0Reviewed Apr 18, 2017

The course that changes way of thinking. Thank you a lot for this.

JD

5.0Reviewed Jan 26, 2017

This was very help of everything i need to know about managing and dealing with different kinds of real world problems.

AM

5.0Reviewed Oct 17, 2022

R​eally it was nice course to learn from this platform. It helped me a lot in my professional carrier.

DS

5.0Reviewed Sep 25, 2020

in this course i have learn lot of thinking related to microeconomics .very good facuilty

MM

5.0Reviewed Mar 11, 2019

Great course to introduce yourself to basic concepts in microeconomics!

All reviews

Showing: 20 of 49

James dehijar
5.0
Reviewed Jan 27, 2017
Felipe Orlando Gabriel Chávez Bustamante
5.0
Reviewed Sep 19, 2016
Abolaji Adesoji
5.0
Reviewed Dec 18, 2017
5.0
Reviewed Jun 21, 2016
HIROAKI
5.0
Reviewed Jan 4, 2016
Wei Zhu
5.0
Reviewed Sep 2, 2019
Arvind Darshna
5.0
Reviewed Jun 7, 2020
Armaan
5.0
Reviewed Apr 8, 2018
ROSHAN RAJ
5.0
Reviewed May 17, 2020
ANURAG JAIN
5.0
Reviewed Oct 7, 2018
Tinyiko Nkosi
5.0
Reviewed Mar 28, 2025
Abdul Manan
5.0
Reviewed Oct 18, 2022
Alexander Csorba
5.0
Reviewed Dec 23, 2022
DHARMENDRA SAINI
5.0
Reviewed Sep 26, 2020
Sergienko Alisa
5.0
Reviewed Apr 14, 2020
Daniel T. Casey
5.0
Reviewed Mar 23, 2023
Mario Josue Cunningham Matamoros
5.0
Reviewed Mar 12, 2019
Roman Bastow
5.0
Reviewed Apr 19, 2017
Pranav Gorijavolu 22110725104
5.0
Reviewed Dec 4, 2022
Alpesh Leua
5.0
Reviewed Sep 25, 2020