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Generative AI for Sales Professionals

Generative AI (GenAI) is a powerful tool that enables sales professionals to connect, engage, and close deals faster and more effectively. This specialization gives you the skills to use GenAI in your sales workflow to achieve better results quickly. During this program, you’ll learn the core concepts of GenAI, including how large language models (LLMs) power tools like ChatGPT, DALL·E, Stable Diffusion, CoPilot, and Gemini. You’ll also discover how AI creates text, images, and other media, and explore its applications across industries. You’ll then build your prompt engineering skills and learn how to get high-quality, reliable results from AI. Plus, you’ll practice techniques such as zero-shot and few-shot prompting, and others to improve accuracy and creativity. Finally, you’ll apply GenAI to sales activities across roles; whether you’re a sales representative, account manager, sales manager, or director, operations or enablement specialist, or business development manager. You’ll learn to generate and score leads, segment accounts, personalize outreach, and streamline follow-ups. You’ll also create persuasive LinkedIn messages, high-converting emails, compelling proposals, dynamic presentations, and simulate client conversations with AI-powered chatbots to accelerate deal closures. If you’re keen to leverage the power of GenAI in your sales activities to produce powerful results that will fuel your sales career, enroll today.

Status: Sales Management
Status: Marketing Collateral
IntermediateSpecialization

Top reviews across Generative AI for Sales Professionals

OT

Reviewed Jan 21, 2025

Very good Into to AI, with in depth descriptions of GenAI tools and their fields of application. Hands on exercises to consolidate knowledge and create contextual text, audio and video.

HD

Reviewed Jul 24, 2025

This course was an eye-opening introduction into the power of prompt engineering and how strategic inputs can drive more accurate, creative, and relevant responses from generative AI models.

YC

Reviewed Sep 8, 2025

Amazing course. Hand-on exercise and role plays! Very practical

CS

Reviewed May 14, 2024

I definitely appreciated that this didn't cover just text-to-image tools. I feel that even if someone is not new to AI, they might do something during this course that they haven't done before.

NB

Reviewed Feb 27, 2025

Excellent course that brings clarity to the new world of Artificial Intelligence. I needed to understand why AI was so important and now I know! Thanks IBM and Coursera.

SA

Reviewed Apr 27, 2025

So pleased I started the course as I was absolutely new to AI development but feel I have a great introduction to help me go into other studies in university ☺️.

AS

Reviewed Aug 3, 2024

Me gusto mucho, es muy entretenido y me resulto de gran ayuda todos estos consejos que claramente pondre en practica. GRACIAS COURSERA Y SENATEC :)

HS

Reviewed Aug 14, 2026

Excellent course for beginners. It explains Generative AI concepts in a simple and easy-to-understand way with practical examples. I learned a lot and would recommend it to anyone interested in AI.

TT

Reviewed Aug 2, 2024

The course was so useful and informative. You can learn a lot about how to use the right prompts when using AI in order to get the ideal outcome.

ST

Reviewed Feb 1, 2025

Great Material, simple to learn . Will provide you with the introduction concepts of Gen AI to be applied in the framework. If you like tech. You will find it very easy to digest.

GG

Reviewed Feb 21, 2024

EXcellent! So well organized and clear, the possibility to practice really makes you feel you are learning and automatically triggers new ideas on which to apply the learned lessons.

C

Reviewed Jan 26, 2026

This was a great course and really gives you a great look at AI, and the practice labs where great, 5 stars for me, i feel it will get dated soon so i hope they update it or do a bolt of refresher

Learner reviews across Generative AI for Sales Professionals

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Nicholas
Course: Generative AI: Introduction and Applications
1.0
Reviewed Jan 24, 2024Course: Generative AI: Introduction and Applications
Marc
Course: Generative AI: Introduction and Applications
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Reviewed Sep 14, 2024Course: Generative AI: Introduction and Applications
Chase
Course: Generative AI: Introduction and Applications
1.0
Reviewed Aug 15, 2025Course: Generative AI: Introduction and Applications
Oriol
Course: Generative AI: Introduction and Applications
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Reviewed Jan 21, 2025Course: Generative AI: Introduction and Applications
Daniel
Course: Generative AI: Introduction and Applications
2.0
Reviewed Apr 2, 2024Course: Generative AI: Introduction and Applications
Karalea
Course: Generative AI: Introduction and Applications
3.0
Reviewed Nov 17, 2023Course: Generative AI: Introduction and Applications
Sebastian
Course: Generative AI: Introduction and Applications
5.0
Reviewed Feb 2, 2025Course: Generative AI: Introduction and Applications
Bill
Course: Generative AI: Introduction and Applications
4.0
Reviewed Apr 2, 2024Course: Generative AI: Introduction and Applications
Karun
Course: Generative AI: Introduction and Applications
2.0
Reviewed Feb 19, 2024Course: Generative AI: Introduction and Applications
Alexander
Course: Generative AI: Introduction and Applications
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Carlo
Course: Generative AI: Introduction and Applications
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Reviewed May 15, 2024Course: Generative AI: Introduction and Applications
Stephen
Course: Generative AI: Introduction and Applications
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Reviewed Mar 3, 2024Course: Generative AI: Introduction and Applications
Aram
Course: Generative AI: Introduction and Applications
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Reviewed Aug 18, 2025Course: Generative AI: Introduction and Applications
Richard
Course: Generative AI: Introduction and Applications
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Reviewed Mar 30, 2024Course: Generative AI: Introduction and Applications
Greg
Course: Generative AI: Introduction and Applications
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Reviewed Dec 24, 2023Course: Generative AI: Introduction and Applications
gonzalo
Course: Generative AI: Introduction and Applications
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Reviewed Sep 24, 2025Course: Generative AI: Introduction and Applications
Brent
Course: Generative AI: Introduction and Applications
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Reviewed Sep 16, 2025Course: Generative AI: Introduction and Applications
Jeremy
Course: Generative AI: Introduction and Applications
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Reviewed May 11, 2024Course: Generative AI: Introduction and Applications
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Course: Generative AI: Introduction and Applications
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Reviewed Jan 31, 2024Course: Generative AI: Introduction and Applications
Caitlin
Course: Generative AI: Introduction and Applications
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Reviewed Nov 14, 2025Course: Generative AI: Introduction and Applications