Back to Global Strategy I: How The Global Economy Works
University of Illinois Urbana-Champaign

Global Strategy I: How The Global Economy Works

Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were rapidly producing formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not necessarily mean political, cultural, and economic convergence and that, in fact, forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. You will be able to: • Understand how we got to the present moment of globalization and why it matters • Understand the complexities of the current globalization, recognizing not all countries are the same • Evaluate the effects of international trade regulations on international business • Evaluate when and why companies operate as multinationals This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Status: Cultural Diversity
Status: Global Marketing
BeginnerCourse14 hours

Featured reviews

OA

Reviewed Nov 2, 2019

دورة قيمة جدا تساعد علي معرفة الالية التي يعمل بها الاقتصاد العالمي والتجارة ال

SR

Reviewed Apr 9, 2020

Marcelo is great, very interesting course, looking forward to Part II

PS

Reviewed Mar 30, 2021

Thoroughly enjoyed learning the concepts taught in this course by Prof. Bucheli.

AA

Reviewed Sep 6, 2020

This is a great learning experience. The course is very interesting and insightful.

AP

Reviewed Jun 8, 2020

The course can be more detailed and more around recent events.

RK

Reviewed Dec 16, 2020

A good course for beginners to learn about history of free trade and globalisation. One needs to know about the thought processes and evolution of theories that govern the situations today

BC

Reviewed Apr 20, 2020

Very informative and wonderfully explained ! A very good learn with professor

KD

Reviewed Jul 4, 2019

Great course with a world view on how economies work

FR

Reviewed Apr 21, 2020

Very excellent course about Global strategy and Global Economy. I advice this course to everyone!!!You will learn everything about Global Economy!!!

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