Creating Customer Value

Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee’s Value Stick framework and discover how creating customer value, making effective pricing decisions, and capturing that value drive business success. Through real-world examples, learners examine strategic decisions that strengthen demand, improve pricing, and create lasting competitive advantage. This course is ideal for professionals seeking to enhance their strategic thinking and customer-focused decision-making.