PM
Reviewed Jan 6, 2025
Carefully selected content and delivered in simple and compelling language. Thank you for the good work.
Carefully selected content and delivered in simple and compelling language. Thank you for the good work.
Integrated and Strategic Communication Campaigns
Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!
Status: Media Planning
Status: Branding
BeginnerCourse7 hours
Featured reviews
EO
Reviewed Sep 23, 2025
It was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.
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Peter
5.0
Reviewed Jan 7, 2025Ricardo
5.0
Reviewed Apr 14, 2024Great Introductory course. Every lesson is 100% practical. It's well balance with theory and references to gain more In depth knowledge. In provides an holistic view of the discipline, the integrated aproches to prepare for implementing a well rounded strategic communication campaign. Highly recommended.
Daphne
5.0
Reviewed May 1, 2025Enjoyable and interesting course to take! All the videos were engaging and informative, with real-life examples of campaigns, helping relate all the information given to examples seen in the media we actually consume as users.
Lorena
5.0
Reviewed Jun 28, 2024Very solid and structure course about how to build and develop campaigns, teaching the basics with very good cases and professional testimonials.
Yemanebrhan
5.0
Reviewed Jan 11, 2024Thank very much for your kindness!
Bisma
5.0
Reviewed Oct 7, 2024Great course and very helpful
Brock
5.0
Reviewed Dec 18, 2023A fantastic course.
Kevin
5.0
Reviewed Jul 4, 2025Great Refresher!!
Precious
5.0
Reviewed Oct 29, 2025Very educative
Ellen
3.0
Reviewed Sep 7, 2024Quizzes don't align with what has just been learned, instead sometimes addressing questions in future modules.
Enakome
4.0
Reviewed Sep 24, 2025It was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.
Modd
4.0
Reviewed Jul 14, 2025It was a good intro to Comms for a novice like me. The answers to the quizzes are not great.
Jason
2.0
Reviewed Oct 31, 2025There were a lot of inconsistencies with the training material and how it relates to the quiz questions. There were a few inconsistencies with the teachings regarding terminology in contrast to industry standard. Some sections of the modules were very low quality when it comes to production. There were some very good takeaways with the training, though.
Stephen
1.0
Reviewed Oct 14, 2025Very superficial and repetitive--a serious of mostly vague platitudes that could be summed up on a single page or two. Teacher mispronounces basic words, and the content is not very coherently organized. Cites articles that are over a decade old. Quizzes are broken, asking questions (often imprecisely worded) about content from the wrong modules, then supplying "feedback" on "wrong" answers that don't pertain to the question or otherwise make any sense. I'm stunned that anyone could get a PhD in this. There's almost no actual content, though a couple of the case studies are interesting. It seems the actual practitioners know the subject far better than the teacher. Pretty much a waste of time and money I'm sorry to say.