Back to Social Media Data Analytics
University of Washington

Social Media Data Analytics

Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for research and development purposes. Sample Learner Story: Data analyst wanting to leverage social media data. Isabella is a Data Analyst working as a consultant for a multinational corporation. She has experience working with Web analysis tools as well as marketing data. She wants to now expand into social media arena, trying to leverage the vast amounts of data available through various social media channels. Specifically, she wants to see how their clients, partners, and competitors view their products/services and talk about them. She hopes to build a new workflow of data analytics that incorporates traditional data processing using Web and marketing tools, as well as newer methods of using social media data. Sample Job Roles requiring these skills: - Social Media Analyst - Web Analyst - Data Analyst - Marketing and Public Relations Final Project Deliverable/ Artifact: The course will have a series of small assignments or mini-projects that involve data collection, analysis, and presentation involving various social media sources using the techniques learned in the class. The course was developed by Dr. Chirag Shah while he was a faculty member at Rutgers University. He is currently a faculty member at University of Washington.

Status: Quantitative Research
Status: Correlation Analysis
IntermediateCourse11 hours

Featured reviews

MH

Reviewed Jun 28, 2020

Very Much informative, I have learnt a world class knowledge. Im so happy.

DN

Reviewed Aug 10, 2020

Thought could have had dived in-depth. Was a good Course for beginners

PB

Reviewed Apr 15, 2017

The course material should be provided on coursera itself. Instead of having to download a 1.8GB dataset from yelp, the two files could have been shared here.

L

Reviewed Sep 19, 2021

The knowledge is great. But I've had to wait for too long for my cert because of the peer-to-peer review

MI

Reviewed Feb 6, 2019

very nice couse but peer assignment is very difficult taks

ZS

Reviewed Dec 16, 2017

Very good course for overall picture of this field

SS

Reviewed May 12, 2020

Course was a very good. learnt basics about social media data.

VV

Reviewed Jan 2, 2020

very useful course , willing to do such courses in future

SB

Reviewed Jul 5, 2021

It was very interesting and very helpful to NLP students

JC

Reviewed Apr 20, 2020

a nice, easy intro to how to work with APIs, the sample code is a great start to explore further

PP

Reviewed Feb 9, 2020

It was a very great experience while learning.Good Tutors as well good tone of speaking.I really liked the course and looking forward for more courses.

ES

Reviewed Jan 19, 2020

This course provided a good introduction to understanding the fundamentals of data analytics and visualization for social media. I definitely feel like I've learned a lot!

All reviews

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Reviewed May 23, 2017
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Reviewed Jan 3, 2020