Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
excellent teaching , Short and to the point lectures . The reading material shared was fantastic! Ms Barker herself was very elegant. Learnt a lot! THANK YOU FOR THIS. Its the need of the hour.
I truly loved this course, it made me discover many things which was present in front of my eyes but couldn't get the clarity of it. ORM is important and we should know it's importance asap!
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
I really love this course! Mrs. Kimberley Barker is so friendly, humble and funny! She packed the course materials into a story telling format which I enjoyed so much, it's easy to understood.
The content of this course was really good and could help in many different situations. I can tell I really learned so many new things that I've never heard of ! Thanks for providing such content :)
I think everyone should take this course! It considered all of the major aspects of an online presence. I feel empowered to expand my Personal Brand online. Thank you and keep up the good work!
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!
This course provided a very useful framework and etiquette for the use of social media and how to present oneself in these forums. The content and examples were helpful. Thank you, Kimberley!
A well design course to understand and develop your personality. To polish your branding skills and prepare yourself for new tends in the market which helps to make you stand out of the crowd!!
Great class, love the videos, Kimberley Barker knows how to keep the learners' attention through all the videos. Very insightful podcasts, articles and examples are shared during the course.
The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised. The instructor is excellent and knows how to captivate the student's attention.
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I am disappointed with the course. The teacher is very energetic and cheerful but the content is too basic and simple, i don't fell I'm learning much, you can find better videos and articles online.
I'm quite disappointed with the course because it was way too broad and general. No hard data, strategy, analytics to help us understand the inner working of digital marketing. No talks about SEO, ROI or Google Analytics, but instead lectures about how to use twitter and set up a google alert to our name. Some inspiring stuff too though (the board of directions, the 3 words defining our business and the mission statement) but again, very simple unfortunately. It could have been good to dig deeper into every topics! Over all, I feel like I did not learn anything, even though the teacher seems nice and smiling, so it was still nice to watch the course !
Nearly useless course that shouldn't even be a course. Most of what the teacher communicates is commonsense. Clearly, there is not enough rigor, depth of research, or material here to constitute a course. Don't waste your time.
I was very hopeful about this course and the topic is extremely interesting for me. Unfortunately taking this course in 2020 is not useful at all. The videos were filmed in 2015 so most of the provided information, tips, and additional resources are now outdated. Maybe for someone that has completely no idea about personal branding the materials from week 1 can be helpful. I definitely do not recommend using tips provided about social media - trends, behaviors, etc. have completely changed since videos in this course were filmed and won't work nowadays. I would suggest the author to update the information, maybe change the contents a bit, maybe make a comparison how it was then and how it is now.
Totally useless, you can assume all this knowlegde. Just basic info that you can find anywhere online.
Honestly it was too wishy washy, nothing was actually taught.
I like the course setting the basic on personal branding. I would have loved to see a class on more strategies of the personal branding. For what I will use it for, it is totally useful.
Thank you very much.
Marie-Laure
Very poor quality...The "teacher" is talking and talking without saying anything concrete or giving some tools or practical suggestions.
This was not really a course, but a person talking in front of camera some jibber jabber and not much to learn from these talks at all. If this was a way for Kimberley to increase her brand presence it did not go well. Talks were short with no real matter in them fill with jokes just to make time with them. I am sorry I did wait until the last lecture hoping that something will come out of it.
An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!
This course has really been helpful and made you think quite a bit about what you are doing and why you wanted to do that in the first place. I would recommend this course especially for entrepreneurs just starting out their business.
Course material was very helpful and beneficial. The instructor brings enthusiasm to the course and transmits the message very smoothly. I learnt a lot from this course! Thank you for everything.
The first course I was really dissappointed with. It came of as very subjective, unscientific and I could not take it seriously. Coursera usually has more credible courses.
the lecturer was unprofessional, audio and video quality were so bad.
the program was very unstructured.
there are many useless info and the presenter waste the short video time on personal things as admiring the place she is sitting at.!
i'm glad that i didn't buy the certificate for that course.
very nice
An engaging instructor, but I was hoping for something a little more in-depth, with more rounded guidance for personal brand development.
This course starts out well with some good basics on personal branding but once it moves into social media from the second week on wards the content is too old and out of date to be meaningful.
I was hoping that the course would contain ideas and information that were almost timeless but that is not the case.
70% of video lecture materials in this course was useless. It’s not a well organized Course. The title name could be “ personal branding on social networking sites “.
I think Mentor Kimberley Barker need to work on public speaking and presentation, work on her gesture especially on your facial expression.
Overall it’s killed my valuable time, you need to rethink and reorganized this course materials.
I wonder how University of Virginia offer this unorganized course!
Ultimately this course has defamed the reputation of University of Virginia as well as Coursera.
I really had very high hopes from a course associated with University of Virginia. But being honest with myself, I give this course only 1-star!!!
This was not really a course. I didn’t learn much. Most of the contents are very, very and very basic things and simply about common sense.
I recommend this course only for somebody who has total free time and is completely new (who doesn’t know anything) about the concepts presented in the course.