In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.
MS
I learned a lot of new things from this project. There was a bit difficulty in tools which do not clear bu the instructor help me a lot to clear my mind. I would like to thanks to this instructor.
AD
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SS
Its was great experience to learn Google Adwords in a simplified manner. teaching method was awesome. Trainer used Rhyme platform which is one to one learning, and hands on training great tool.
SN
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign. Thank you Mrs. Ishita
MI
This course is so important for all online incomer. We can save money instead of marketing cost. We can get easily the customers from key words. I have learned a new idea in this course.
UK
I really enjoyed learning in this course. I would like to thank Ishita to create such an easy and interesting project. Thank you for helping me understand Google Ads!
TB
The instructors video doesnt perfectly match the current website as Google has updated their website sincd they published this but yuou can get most the infromation still
RS
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign.Thank you Mrs. Ishita
AL
Thank you! It's my first course and it's about some learnings for Digital Marketing, however, I would suggest to use real ads next time (running campaigns, ads, etc.) so we can know better the flow.
VC
I really enjoyed learning in this course. I would like to thank Ishita to create such an easy and interesting project. Thank you for helping me understand Google Ads!
SK
A well-structured introductory course for Google Ads beginners. It explains the basics clearly and builds a good foundation for exploring advanced Google Ads courses.
DA
This course is very useful and gave me the hands on experience of how actually the digital marketing is going to work and what I specifically needed to peruse further
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The video is so out of date, I was unable to follow along; the Google Ads steps and interface have been updated by Google, but this video hasn't been updated.
Totally waste of time. Can't believe that someone can make such a great and interesting topic to such boring and complicated course. Really She needs to explain more and talk less to herself. I strongly recommend not to take this course. Really Disappointed with Instructor.
the worst course ever seen , the instructor even ask us to make a charge to our credit card , if we don't do this, we can't follow the instructions and finish it.
The material is too old; the instructor is doing his best, but the course sessions are an old version, so we don't find the same buttons and pages that he/she sees. It's frustrating.
cant follow along, the content is outdated
Very poor quality. The quizzes kept giving errors and the learning module was not practical at all. Don't reccomend.
It was a disaster. The main link to be used for the project was not available to copy and paste. So the only option was to type letter by letter, but then Google Ads pointed out some mistakes, and that was because the Rhyme's keyboard is not 100% synchronized with the user's keyboard and even the keys are released, it didn't work and it doesn't work. In fact, a user shared the ink in question, I copied it and the action did not reflect on the student's screen. So please, fix those bugs! And include the doc that contains the link! Thank you!
hard to follow along when the instructors google ads is different from mine. i dont know how old this video is but i had none of the things the instructor had so im guessing this is an older video because google ads doesn't look like her for me. so i wont be finishing this course which sucks. please update the video it doesn't coincide with todays google ads
No content, empty pages, stuck in 'Loading'. This is the first time I experience it on Coursera.
F5, CTRL+F5, log out-in again, different browsers.
Strange.
there is no help when you run into problems and there are charges on to your cc. Many students are asking questions about this, but no help!!! I cannot complete the course and it is very disturbing. Why have a forum with only students and no professor??
Not able to view the course material. It just displays 'loading' on the screen.
The option to switch to expert mode is no longer available on Google Ads, so I was not able to begin the project.
The course does not work , I have tried many times to open the course , but nothing comes up.
No updated in the Google ads layout. No follow.
This course is inaccurate and falsely guides students through Google Ads because the video is outdated. Google Ads/GA4's UI has been updated since and it does not match the course instructor's video. Extremely disappointed, do not waste your time trying to figure it out because it looks like they haven't updated this course to match the new UI in over a month.
Didn't even bother to go through the whole course after seen she's opening a document with a code that came out of nowhere (she didn't even try to explain). Totally disappointed. Not recommended. 👎
This tutorial never ran so I am marking this tutorial with least star rating.
Doesn't work. Unable to report technical issues
I really appreciate this course a lot. The way this project teaches the topic reminds me how I was taught of writing letters (now I write them pretty well:) ). I would like to take on more projects from this Instructor & I would suggest Coursera to open some more projects of her. I really thank the instructor & would like to follow her other projects. Thank you.
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign.
Thank you Mrs. Ishita