Back to Social Media Data Analytics
University of Washington

Social Media Data Analytics

Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for research and development purposes. Sample Learner Story: Data analyst wanting to leverage social media data. Isabella is a Data Analyst working as a consultant for a multinational corporation. She has experience working with Web analysis tools as well as marketing data. She wants to now expand into social media arena, trying to leverage the vast amounts of data available through various social media channels. Specifically, she wants to see how their clients, partners, and competitors view their products/services and talk about them. She hopes to build a new workflow of data analytics that incorporates traditional data processing using Web and marketing tools, as well as newer methods of using social media data. Sample Job Roles requiring these skills: - Social Media Analyst - Web Analyst - Data Analyst - Marketing and Public Relations Final Project Deliverable/ Artifact: The course will have a series of small assignments or mini-projects that involve data collection, analysis, and presentation involving various social media sources using the techniques learned in the class. The course was developed by Dr. Chirag Shah while he was a faculty member at Rutgers University. He is currently a faculty member at University of Washington.

Status: Regression Analysis
Status: Big Data
IntermediateCourse11 hours

Featured reviews

SB

5.0Reviewed Jul 5, 2021

It was very interesting and very helpful to NLP students

VV

5.0Reviewed Jan 2, 2020

very useful course , willing to do such courses in future

RG

5.0Reviewed May 19, 2020

Give me the way to tackle data collection and analysis with Twitter, YouTube, and Yelp. It learns me to process and visualize of social media data.

PP

5.0Reviewed Feb 9, 2020

It was a very great experience while learning.Good Tutors as well good tone of speaking.I really liked the course and looking forward for more courses.

VS

4.0Reviewed Nov 16, 2016

Interesting course, could have added a bit more on how to write basic scripts or more ways of social media analytics

PB

4.0Reviewed Apr 15, 2017

The course material should be provided on coursera itself. Instead of having to download a 1.8GB dataset from yelp, the two files could have been shared here.

AG

5.0Reviewed Feb 21, 2021

Very good learn the social media and sentiment analysis

AM

5.0Reviewed May 9, 2018

Instructor was great, deliver lectures really nice. Looking for some more stuff from Dr. Shah

MH

5.0Reviewed Jun 28, 2020

Very Much informative, I have learnt a world class knowledge. Im so happy.

MI

5.0Reviewed Feb 6, 2019

very nice couse but peer assignment is very difficult taks

ES

4.0Reviewed Jan 19, 2020

This course provided a good introduction to understanding the fundamentals of data analytics and visualization for social media. I definitely feel like I've learned a lot!

JC

5.0Reviewed Apr 20, 2020

a nice, easy intro to how to work with APIs, the sample code is a great start to explore further

All reviews

Showing: 20 of 77

Siddharth Mishra
3.0
Reviewed May 23, 2017
Tronje Peer Kemena
2.0
Reviewed May 14, 2019
Agnes Artych
3.0
Reviewed Jun 9, 2020
Luke Schoen
2.0
Reviewed Dec 21, 2019
Abdul Bari Malik
5.0
Reviewed May 10, 2018
Ali Salari
3.0
Reviewed Aug 1, 2023
Abby Schneiss
1.0
Reviewed Mar 22, 2021
JAY CHOU
5.0
Reviewed Apr 21, 2020
Lottie Perry
3.0
Reviewed Oct 25, 2023
Swarn Chatterjee
5.0
Reviewed Feb 9, 2020
Prachi Waghmare
5.0
Reviewed May 27, 2020
Rajat Kulshreshtha
5.0
Reviewed Sep 23, 2017
Poornima Popali
5.0
Reviewed Feb 10, 2020
Rupali Gangarde
5.0
Reviewed May 20, 2020
Alessio Aversano
5.0
Reviewed Oct 7, 2020
Juan Fau Vidal
5.0
Reviewed Apr 17, 2017
Mehedi Hassan
5.0
Reviewed Jun 29, 2020
Swetha Srihari
5.0
Reviewed May 13, 2020
Muhammad idrees
5.0
Reviewed Feb 7, 2019
Vijayarvind.M
5.0
Reviewed Jan 3, 2020