University of Maryland, College Park

Online Advertising & Social Media

University of Maryland, College Park

Online Advertising & Social Media

This course is part of Foundations of Digital Marketing Specialization

Lauren Rhue

Instructor: Lauren Rhue

Access provided by Interbank

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business
logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Foundations of Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. Also, we will learn about online display advertisements and how we can calculate the return on investment on the display ad campaigns. Next, we dive into the basics of ad tracking and how this leads to customer engagement. Lastly, we focus on how to determine the true impact of display ads, and equally as important, the various regulations on customer privacy.

What's included

9 videos12 readings7 assignments2 discussion prompts1 plugin

In this module, we will discuss various topics of interest in understanding big data, analytics, and social media. Social media platforms produce massive datasets and organizations use that data to make decisions. We will begin by defining big data, then identifying characteristics of big data and how big data transforms organizations. After, we will describe different types of analytics and discuss an example of sentiment analysis commonly used on social media big data. We will then describe ethical considerations and highlight the various industry and state laws that constrain the use of big data and analytics. We will close by discussing data visualization and the importance of communicating results to an audience.

What's included

4 videos10 readings5 assignments3 discussion prompts

Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.

What's included

1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Lauren Rhue
University of Maryland, College Park
1 Course 381 learners

Offered by

University of Maryland, College Park

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Explore more from Business