Back to Technology Commercialization, Part 1: Setting up your Idea Filtering System
University of Rochester

Technology Commercialization, Part 1: Setting up your Idea Filtering System

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Status: Market Opportunities
Status: Strategic Decision-Making
BeginnerCourse8 hours

Featured reviews

BF

5.0Reviewed Aug 7, 2017

Excellent, easy to put it into practice, thank you!

AF

5.0Reviewed Oct 29, 2017

Proved to be very useful for me personally. Would be great to see part 2 now!

YS

5.0Reviewed Aug 17, 2021

Brilliant. Must-take for a tech. startup leader or innovation portfolio owner. Highly recommend. 1 week.

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Thummalapalli C S M Gupta
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Fatima Eissa Saeed Al Harrasi
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Paulo Polegato
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Reviewed Oct 15, 2017
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