This three-course Specialization teaches you how to build, position, and grow a brand with clarity and intention. You’ll develop a foundation in brand strategy, define a clear and differentiated brand position, and learn to align messaging, teams, and business decisions around long-term growth.
By the end, you’ll have a structured Brand Strategy and Growth Plan that you can apply to your organization or business.
Applied Learning Project
You will build a complete Brand Strategy and Growth Plan, including positioning, brand promise, personality and voice, and execution priorities. Along the way, you will apply your work through role plays and simulations that mirror real-world brand decisions, helping you test, refine, and strengthen your strategy in practical scenarios.
