Innovation begins with identifying the right opportunities. The most successful product leaders know how to recognize unmet customer needs, evaluate market potential, and make informed decisions about which ideas deserve investment. In today's rapidly changing markets, emerging technologies, evolving customer expectations, and increasing competition require organizations to continuously discover, develop, and improve products that create lasting value. The ability to identify high-potential opportunities before competitors is one of the most valuable skills a product leader can develop. In this course, you'll learn practical frameworks for identifying and evaluating innovative product opportunities using entrepreneurial thinking and strategic decision-making principles. You'll explore how entrepreneurial mindset, industry dynamics, competitive forces, and value innovation influence successful product decisions. Throughout the course, you'll also have the opportunity to build an Opportunity Analysis Canvas, a practical framework that you can use to evaluate a product idea, startup concept, or innovation initiative within your organization. This course is designed for aspiring and experienced product managers, product leaders, product designers, product developers, entrepreneurs, innovators, and anyone responsible for discovering, evaluating, or launching new products and services. Whether you're developing a new product, evaluating your next innovation initiative, or preparing for a career in product management, you'll gain practical frameworks that you can apply immediately in your work.
MV
Very nicely explained the most fundamental set of Entrepreneurial characteristics: mindset, motivation and behavior!
MO
The best course I have taken in a while . The professor was amazing and passionate about sharing his wealth of knowledge . Highly recommended !
SS
Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.
CD
It may be old. In my point of view I guess the core concepts are never going to change.
CK
Excellent course and a very good accompanying text book
JS
Learn about Leadership and Management as a Product Leader
WS
This is a great intro to entrepreneurship in products as part of new company launches.
AW
Developing Innovative Ideas for Product Leaders help me a lot to understanding and improving my skills on Innovation field that required for ensure we could run the company in digital age
AA
A good course for Aspiring and Active Entrepreneurs
MT
For online, in this format, not bad. Good use of real world examples.
UG
Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.
HH
This course is very informative and provides insight of the subject.
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Waste of time. Very basic course. no depth at all in any topic. the professor barely reads headlines. There are no examples whatsoever. I guarantee you much better content for free on Youtube.
Felt like it was a way to sell a book rather than teach me anything new
Coming from a recently failed business, I now clearly understand how I made a lot of ignorant errors right from the foundational stag,e even though I did a few things right ( just by trusting my guts & my little knowledge). This course has provided me with an important asset to possess - KNOWLEDGE.
Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.
Very poor. Nothing about product work. Google "entrepreneurship" and make a powerpoint with what you found - you have now recreated this course. Don't waste your time or money on the "textbook" either.
¡Excelente curso! los casos de estudio, las lecturas, los ejemplos y las ideas que son proporcionadas te muestran un panorama claro de cómo desarrollar un proyecto de emprendimiento, esto, combinado con el conocimiento y la experiencia del Instructor, lo hacen un gran curso.
Muy interesante
This course is a valuable investment for anyone looking to deepen their understanding of the relationship between business and technology. It empowers participants to think creatively and apply their knowledge in meaningful ways. I wholeheartedly recommend this course to professionals across various industries who are eager to elevate their strategic thinking and operational effectiveness.
Course was very informative. The content was provided in a fashion which will allow me to reference key points again whenever situation demands. The Case stoudy based approach taken gave a realistic outlook on the topics covered. Thank you Dr. Green for this amazing learning resource
This was a great course!!! I wish I had taken this course before starting my entrepreneur venture. It would have saved me a lot of time and money. This course was straightforward, with excellent explanations, real-time applications, and learning activities to put everything together.
Una excelente introducción al mundo del emprendimiento y el análisis del mercado antes de crear un nuevo producto o servicio, con análisis mediante ejemplos que hacen de manera más fácil la comprensión de las diferentes etapas del proceso.
This course helped me a lot to understand my potential for entrepreneurship. Highly educational and very focused as I'm experiencing the topic, of product design. Thank you for the opportunity to learn this.
Developing Innovative Ideas for Product Leaders help me a lot to understanding and improving my skills on Innovation field that required for ensure we could run the company in digital age
Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.
The best course I have taken in a while . The professor was amazing and passionate about sharing his wealth of knowledge . Highly recommended !
Muy bueno, se entiende y los cuestionaron son sencillos pero con preguntas claves acerca de cada conocimiento impartido
Very nicely explained the most fundamental set of Entrepreneurial characteristics: mindset, motivation and behavior!
very helpful and specific course for elementary product developers. Thank you Dr. James.
It may be old. In my point of view I guess the core concepts are never going to change.
This is a great intro to entrepreneurship in products as part of new company launches.