Back to Speaking to persuade: Motivating audiences with solid arguments and moving language
University of Washington

Speaking to persuade: Motivating audiences with solid arguments and moving language

In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence. By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback.

Status: Persuasive Communication
Status: Action Oriented
BeginnerCourse17 hours

Featured reviews

RS

5.0Reviewed Jun 2, 2020

Great course! I highly recommend this if you're looking into improving your communication skills, especially communicating ideas.

PS

5.0Reviewed May 9, 2020

I liked it and I can say for sure it clears the doubts of a speaker and gives a clear understanding of how one can write effective speeches.Regards

CW

5.0Reviewed May 3, 2021

This is an engaging course that sharpens skills on good and sound speeches that make sense and communicate ones key points with an argumentative but motivating speech.

GM

5.0Reviewed May 31, 2020

Loved it! Doing the whole 4 courses specialization. And the entire series is extremely interesting, quite fun to go through, and last but not least, very useful!

PS

5.0Reviewed Oct 2, 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

KC

5.0Reviewed Jun 2, 2020

I thoroughly enjoyed this course. Professor has a good sense of humor. He did a good job at explaining what makes a persu

SN

4.0Reviewed Dec 11, 2021

Well-structured course with ample examples to follow the intrinsic components of speaking and presentation skills. Great Job done by Dr. Matt!

BM

5.0Reviewed Dec 1, 2020

It was an amazing experience to learn the art of speaking to persuade. The materials were really helpful.

SP

5.0Reviewed Jun 20, 2017

i love the professor. He is great! I took all of his classes on coursera. I hope to meet him in person one day.

TG

5.0Reviewed Dec 29, 2020

Great course with good structure, material and practices. Take good notes you will need them for your future speeches!

YK

5.0Reviewed Nov 19, 2020

One of my best learning experiences. Matt has worked extremely hard to create comprehensive content. Huge thanks to him for that. Happy learning!!

FA

5.0Reviewed Jul 20, 2017

very interesting and helpful course, taught by a great professor in a lovely, easy and sometimes even funny way.

All reviews

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Prerna Srivastava
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