Plan, build, and evaluate search, display, and video advertising campaigns around clear business objectives. You will examine how search intent, keywords, bidding, targeting, creative formats, placements, and campaign metrics work together, then use spreadsheet data and structured audits to diagnose performance and recommend improvements. The course covers the history and process of search advertising, keyword research, display and video formats, tradeoffs across channels, and evidence-based optimization. Platform tools and policies are treated as evolving examples, while the underlying planning and measurement skills remain durable. Official Google Skillshop study materials and certification are available as optional enrichment; course completion does not require or guarantee an external certification. By the end, you will be able to connect audience intent to campaign structure, assess strengths and limitations of formats, interpret campaign evidence, and explain defensible budget, targeting, creative, and measurement decisions.
PY
Very informative and practical examples were very valuable + google certification is a plus.
RB
Amazing Course . I am more than happy to do this kind of coursera.
IR
Great Learning Experience from Coursera.I would love to more courses here
BN
Practical, applies to actually employing these skills for business. Highly recommend!
SC
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
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It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.
Great course overall. You are able to know everything about social media advertising, even you are not an expert. I definitely recommend this course. Videos are clear and well explained, and lectures are very helpful. If you are taking any course do the discussions, even though are optional it is good way to put what you've already learned into practice.
Good Course. I recommend to do the full specialization of this course series.
Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.
I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!
Can't get peer reviewed material reviewed, yet I've reviewed for others. Thousands of people are apparently enrolled...
Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.
Отличный курс. Имея уже некоторые знания в поисковой рекламе приобрел новые понимания. Получил сертификат. Программа насыщенная и интересная. Спасибо за курс!
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Very informative and practical examples were very valuable + google certification is a plus.
Practical, applies to actually employing these skills for business. Highly recommend!
Great Learning Experience from Coursera.I would love to more courses here
Amazing Course . I am more than happy to do this kind of coursera.
Great cousre and not easy one for sure
Really enjoyed this course !
I learned a lot. Thanks
Awesome course
Good learning
Great course!
Thanks a lot
I fully understand that you need to know the mechanics of search to be a good strategist. However, in my experience some parts of the course delved deep into mechanics with a low degree of connection to strategy - personally I would like to see more strategy-level insights connected to each segment in the course.
Apart from that, I am glad I finished the course and feel much more confident with search!!