SR
Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

SR
Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.
TJ
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
MC
Many thanks to everyone concerned. Please, provide us with another one with more in depth content. thanks
FC
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
GD
A great course that helps understand the hotel distribution strategy & plan of action for selling rooms profitably through a variety of channels
P
I would recommend that people take this series of courses, I definitely learned quite a bit from it, even though I have worked in the tourism industry for 20 plus years.
AT
good but content should be updated...since it was created in 2014...
CJ
Not able to start this because of bad policy of Coursera
JC
Learning from basic. The material is enough for fundamental level. The exam question was a bit difficult because there was no similar examples in the course.
WA
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
CG
Felt a lot less like a commercial than those videos of the previous session.These presenters are much more conscious of how many hand gestures they use.Thanks.
DP
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
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I spent quite a bit of time going through the week one course material in "The fundamentals of hotel distribution" class and submitted a quality assignment. However, I was extremely disappointment when the peer review assignment resulted in a failed grade. This process is surprisingly subjective and unfair since my success hinges on the way a fellow student, who doesn't know the material yet either, thinks of my assignment. I feel like the grades need to be more objective and not at the whim of my peers, so seems like I'm wasting money.
I really liked this course and the insights given into hotel distribution and its channels. There have been things to take away from this which I have immediately been able to apply to my current job position and has positively affected the way I perceive and run my business today! The only sad part about this course is that it is a little outdated and a lot of complimentary reading links don't work!
I have learnt so much and now inspired to continue to learn more.... well structured course
It'a very good course, very clear and always straight to the point and giving enough information on how the business is working. I am not working in this industry at the moment but I am not very interested and it really change my views on it. Thank you Peter O'Connor !
One comment though i have the impression that in the grading, some people are retaliating when you grade them badly. There was a guy (initials KK) who i rated low because he just copied and pasted irrelevant text from internet on all assignament questions and after that he retaliated, rating me systematically 1 on all my assignments. I ended up passing because the other people rated me honestly but i think you should make sure this type of behavior is detected and penalized...
Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!
You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel
This course is very helpful to gain insight and knowledge about hotel distribution. I wanted to refresh and update my existing knowledge based on my former studies Hotel Management (BBA). I do rate the content positively. The peer assignment system although, is very weak and lacks professional supervision and feedback. Apart from reviewing I also commented a few assignments. No one commented mine though. When I need to review other people's submissions the page says that no assignments are available to be reviewed, although the forum is full of people asking for their assignments to be reviewed. Also while reviewing, I noticed that some people really don't get what is asked of them. How can those people rate other people's assignments?
I find the course very basic.
Es la primera vez que llevo un curso online, la verdad nunca imaginé que pudiese ser tan completo y dinámico. Para ser un curso introductorio me parece que te hace ver temas muy interesantes y aplicativos desde la primera semana, he aprendido muchos términos hoteleros que antes no comprendía, analizar cada estrategia que usan los hoteles para atraer clientes y buscar rentabilidad. Estoy segura que el siguiente curso será mucho más interesante y definitivamente aportará en mi carrera profesional.
Excelente! Pequeños videos de menos de 5 min que no permiten perder de atencion los detalles. Me encanto poder grabar mis notas de lo que me interesaba y poder volver a ver los videos cuando no entendia bien el concepto. He aprendido mucho mejor y a mayor profundidad el manejo de las OTA, Revenue Management y las paginas de sitio Brand.com
I highly recommend to start this specialization from the begining. This course will show you the roots of the Revenue Management with a clear program, good structure and a solid message. You will easy to discover the ins and outs about the Revenue and soon you will have a solid base to face the next courses. To do this course is a must!
I was pleasantly surprised to realize that I enjoyed this course! The topics were interesting and going through and passing the course assignments helped boost my confidence in discussing hotel business with industry partners. This course is highly recommended, thanks ESSEC and Coursera!
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
The material is presented in an engaging manner and at a good pace. Important concepts are repeated at different points to facilitate learning.
The course could be improved by making it more accessible. Some concepts are displayed visually in the video but are not written in the transcript.
Overall, the course material is very good however it would benefit from having an update. There have been changes in technology and consumer behaviour since this course was created (2015) and many of the links to additional articles are broken.
Overall I am grateful for the knowledge I received from this course. I actually know nothing about hotel management and therefore this course introduced me to very important aspects of this sector. However, the course is extremely basic, a bit too basic for even a newbie like me. Also it is horribly outdated. The videos seem to be from 2014 and the articles are from 2015 at best but mostly 2014 and even older. In such a business field that is always evolving to have course material that are 6+ years old is embarrassing. Therefore, I will not continue with the rest of the courses offered and look for more up to date courses elsewhere.
what ever you do you will not get you certificate . it looks they're just fucking with us.
The "Fundamentals of Hotel Distribution" course presents an unparalleled educational opportunity. Enrolling in this program not only grants entry to a concentrated exploration of hotel distribution but also ensures participation in a comprehensive specialization that delves into pivotal aspects of revenue and demand management. Led by seasoned industry experts, the course facilitates the assimilation of innovative concepts while cultivating a foundational understanding of essential tools in hotel management. The emphasis on practical projects augments the development of job-relevant skills, rendering the learning experience pragmatic and immediately applicable. As an added benefit, participants receive a shareable career certificate, affirming their expertise in Hospitality Management, Revenue Management, and Hospitality Management Studies. Thus, this course stands as a valuable investment for individuals aspiring to excel in the field of hotel management.
Excellent MOOC qui offre un contenu structuré de la distribution dans l'hôtellerie. J'invite non seulement les personnes qui souhaitent s'orienter vers la profession de revenue managers, que les commerciaux, chefs de produit TO, à suivre ces MOOC de l'ESSEC. Les 3 points forts à mon sens :
1/ La structure des cours qui permet d'avoir une vision complète; libre à chacun d'effectuer ses propres recherches pour aller plus loin et creuser les sujets qui le concerne /l'intéresse plus.
2/ La parcours permet d'avoir un diplôme (et l'afficher sur son profil Linked In), ce qui est gage de confiance pour les potentiels recruteurs.
3/ La qualité générale des informations; croisement de regards de professionnels et de professeurs.
Merci ! A quand un MOOC le front office dans l'hôtellerie ?
I am proud to complete "The fundamentals of hotel distribution" course by ESSEC Business School and offered through Coursera. This course is providing a comprehensive foundation with very well structured content on hotel distribution management.
I have quite a good undrestanding now on how a hotel is being sold, how to manage distribution effectively using multiple direct and indirect online and offline channels, how to take short term operational and long term strategic approach for hotel distribution, how to distrubute over the web, what to include on brand.com web site in order to achieve direct bookings and how to maximise the potential of Online Travel Agents (OTAs).
Many thanks to ESSEC Business Shcool and COURSERA.