Back to Hôtel “De l'étoile” - a hotel in crisis?
ESSEC Business School

Hôtel “De l'étoile” - a hotel in crisis?

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Status: Hotel Operations
Status: Stakeholder Communications
Course8 hours

Featured reviews

DP

4.0Reviewed Jun 18, 2019

Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!

DK

5.0Reviewed Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

FK

5.0Reviewed Sep 7, 2020

Hopefully it will work on upcoming future as well.

RG

5.0Reviewed Mar 6, 2023

A wonderful exercise that will have you pouring over your course notes to create a ROI analysis using some pretty useful data points.

CG

4.0Reviewed Jul 3, 2017

Not that many people gave helpful feedback to me about my project, but I would still recommend this course.

FC

5.0Reviewed Jul 15, 2020

Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.

D

5.0Reviewed Jun 15, 2020

This course is amazing. But bit difficult for beginners...

CJ

5.0Reviewed Jul 2, 2025

Not able to start this because of bad policy of Coursera

EM

5.0Reviewed Aug 16, 2016

Wonderful course & specialization - I learnt a lot !

II

5.0Reviewed Aug 10, 2019

A course that makes your brain works. You analytical skills will be tested at maximum. Well done!

All reviews

Showing: 20 of 29

Benjamin Chao
1.0
Reviewed May 26, 2016
Neil Marcello
5.0
Reviewed May 20, 2019
Trọng Công Lê
5.0
Reviewed Oct 30, 2023
Deepti Kapoor
5.0
Reviewed Oct 17, 2017
Rick Garner
5.0
Reviewed Mar 7, 2023
Alek Teran
1.0
Reviewed Oct 28, 2016
Angelina Alice Laurance
5.0
Reviewed Jul 2, 2023
Fe Mae Dawn Genogaling Chico
5.0
Reviewed Jul 16, 2020
Ilia, IVANOV
5.0
Reviewed Aug 11, 2019
Mauricio Alberto Quant Mejia
5.0
Reviewed Mar 26, 2018
DODO JEAN-CYRIAQUE
5.0
Reviewed Jun 16, 2020
Chandan Jena
5.0
Reviewed Jul 2, 2025
Firoz Kabir
5.0
Reviewed Sep 8, 2020
Eleanor Mitch
5.0
Reviewed Aug 17, 2016
SJ Rolle
5.0
Reviewed Feb 19, 2019
Dinesh Vikum
5.0
Reviewed Dec 22, 2020
Dr. Rajiv Mishra
5.0
Reviewed Jul 9, 2017
John Rodriguez
5.0
Reviewed Oct 4, 2020
ORJI CHINEDUM. MARTINS
5.0
Reviewed Feb 11, 2017
Muhammad Anamullah
5.0
Reviewed Sep 5, 2023