The media sector is undergoing a profound transformation driven by artificial intelligence. From the algorithms that decide what we watch to the tools used to create the content itself; AI is now at the heart of the media economy.
In this three-course specialisation; you will explore the full spectrum of AI applications in media; gaining both practical insights and a high-level strategic overview of this rapidly evolving field. You will begin by deconstructing recommendation engines; understanding how organisations like Netflix and YouTube use data to maximise engagement. Next; you will delve into the creative potential of generative AI; mastering the tools used for synthetic imagery; video and audio while debating the philosophical nature of machine creativity. Finally; you will examine the practicalities of production; addressing critical issues such as copyright; disinformation; algorithmic bias and the development of AI-led business strategies.
Whether you are a creator; executive; technologist or entrepreneur; this specialisation will equip you to lead in the age of AI.
Applied Learning Project
You will complete three applied; peer-reviewed projects; including an algorithmic recommendation strategy for a streaming service; a generative AI integration plan for TV production and a business and compliance strategy for a media startup. Each task develops critical thinking, ethical evaluation and practical innovation for real-world media contexts.
