Back to Persuasive Communication
IESE Business School

Persuasive Communication

Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication. Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.

Status: Trustworthiness
Status: Deductive Reasoning
BeginnerCourse19 hours

Featured reviews

CM

Reviewed Feb 5, 2025

The information was great and straightforward, the exercises could have been a little more in depth.

CL

Reviewed Mar 27, 2025

Great training course. Concise and accurate approach.

FR

Reviewed Oct 2, 2025

Excellent communication course. It provides a base foundation and understanding to apply in the work space or in interactions with friends and family .

CW

Reviewed Mar 11, 2026

This class is very information. It gives examples and walks you through each process for communicating and speaking.

All reviews

Showing: 20 of 20

Alexandra
4.0
Reviewed Sep 30, 2025
Fernando
5.0
Reviewed Oct 2, 2025
Charles
5.0
Reviewed Mar 12, 2026
Amir
5.0
Reviewed Oct 14, 2024
Cesar
5.0
Reviewed Mar 28, 2025
Sergi
5.0
Reviewed Nov 22, 2024
Roberto
5.0
Reviewed Dec 16, 2023
Franco
5.0
Reviewed Mar 18, 2026
AISHA
5.0
Reviewed May 13, 2026
Mahendiran.J
5.0
Reviewed May 30, 2025
Gabriela
5.0
Reviewed Aug 21, 2024
Gonzalo
5.0
Reviewed Jun 20, 2024
Teodora
5.0
Reviewed Aug 4, 2026
GASEM
5.0
Reviewed May 3, 2025
AHMED
5.0
Reviewed Mar 10, 2025
Châu
5.0
Reviewed Dec 4, 2025
Cypress
4.0
Reviewed Feb 6, 2025
Benjamin
4.0
Reviewed Dec 10, 2024
شمه
2.0
Reviewed Mar 24, 2026
Rebecca
1.0
Reviewed Jul 28, 2026