GL
Reviewed Feb 20, 2019
The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.
Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.). We will explore the fundamentals of technology strategy through readings and case studies in both established and entrepreneurial firms across a range of technology-based industries. You will be able to: - Learn fundamental strategy concepts and frameworks for technology-based firms - Apply theories and frameworks toward the analysis and formulation of strategies for creating and capturing value through technological innovations - Develop an ability to think strategically and make decisions under uncertainty and risk - Develop skills in performing analytic research and preparing professional reports - Develop skills in managing diverse teams and working under time and resource constraints This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Status: Decision Making
Status: Strategic Decision-Making
BeginnerCourse14 hours
Featured reviews
ST
Reviewed Jun 3, 2020
Great course for those with no prior business knowledge. Everything from prospect theory to business models is explained in great detail with plenty of illustrative examples.
AT
Reviewed Aug 31, 2020
this course is a great course and what makes it more great is the professors that are lecturing this course. thanks to my professors for this course
SG
Reviewed Mar 30, 2021
This is an excellent course that is supported by good case studies and practical examples. Duration is right for professionals and content ensures that you get concepts and also retain them.
SV
Reviewed May 4, 2020
What an interesting course. Any one who dreams of starting their own business will be amiss to not do this course. It's vital to success and fun to learn!
ZD
Reviewed Jul 20, 2022
informative but can get quite dry/draggy along the way. there was a good and holistic coverage of the subject area though and that gave a good introduction for the rest of this specialisation!
SD
Reviewed Jun 23, 2019
I absolutely liked this course. The content is very relevant and is well paced for self-learning. I would highly recommend to anyone who wants to understand strategic innovation.
TR
Reviewed Apr 10, 2018
This is an excellent course. The material is helpful and Dr. Echambadi does an excellent job at breaking down key concepts and giving ample examples.
MR
Reviewed Aug 1, 2020
Good course, learned a lot through this course , would surely recommend this course for those who are interested in innovation and entrepreneurship.
T
Reviewed Nov 4, 2019
I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.
AH
Reviewed Nov 26, 2020
Great and interesting course that I am very satisfied with. Well structured and clear content with rich examples given by professional instructors.
MM
Reviewed May 19, 2017
One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.