Back to Technology Commercialization, Part 1: Setting up your Idea Filtering System
University of Rochester

Technology Commercialization, Part 1: Setting up your Idea Filtering System

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Status: Business Priorities
Status: Commercialization
BeginnerCourse8 hours

Featured reviews

BF

Reviewed Aug 7, 2017

Excellent, easy to put it into practice, thank you!

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